Data-Driven Marketing Analyst

Data-Driven Marketing Analyst

Join our dynamic team as a Marketing Analyst, where your analytical skills will play a key role in shaping our marketing strategies and driving campaign performance. We are seeking a passionate individual who loves working with data and can transform complex analytics into impactful, actionable insights.

Key Responsibilities

• Collect and analyze marketing data across various platforms, including digital campaigns, social media, email, and website analytics, to track performance and uncover valuable trends.
• Craft and deliver insightful reports that showcase key performance indicators (KPIs), campaign outcomes, and areas for enhancement.
• Conduct thorough market research to gain insights into target audience behaviors, preferences, and competitive dynamics.
• Partner with marketing teams to design and execute A/B tests and other experimental approaches to boost campaign effectiveness.
• Examine customer data to identify trends in consumer behavior, recommending targeted engagement strategies.
• Offer strategic insights to optimize marketing initiatives, budgets, and overall campaign effectiveness, enhancing return on investment (ROI).
• Collaborate cross-functionally to ensure that data insights are aligned with marketing objectives.
• Keep a close eye on competitor activities and industry trends, adjusting marketing strategies proactively.
• Support marketing planning by providing valuable data-driven insights for forecasting and budgeting purposes.
• Evaluate the success of various marketing channels and tactics, suggesting improvements to fuel growth.

Salary Range: PHP 30,000 - 65,000 per month

• Please note that this job post does not guarantee immediate client onboarding. Upon successfully completing the recruitment process, your profile will be added to our talent pool for consideration in future client opportunities that align with your skills and experience.