Podcast Growth & Content Strategist

We run one of the most influential podcasts in the retail industry.

• FeedSpot Top 100 Retail Podcasts

o #3 in the UK

o #27 globally

• 234 episodes
• Over 32k subscribers

The podcast is already strong. We’re looking for unmissable.

This podcast is a strategic growth engine — not just content. It should:

• Attract sponsors and partners
• Drive proactive event sponsorship and attendance
• Elevate the personal brand of our host, Paul (industry authority)
• Turn episodes into industry talking points, not just downloads

The Opportunity

We’re looking for someone whose niche is podcast growth, distribution and influence — someone who understands how to turn long-form conversations into:

• High-impact short-form content
• Social proof
• Demand generation
• Authority positioning

Editing is light — the episodes are already high quality.

The real value is in what you extract and how you deploy it.

What You’ll Be Doing

Podcast Content & Structure

• Review and refine our updated podcast flow (we’ve already refreshed it)
• Suggest improvements to maximise:

o Storytelling

o “golden moments”

o Shareability

o Commercial impact

Golden Moment Extraction

• Identify standout clips from each episode
• Create short-form assets:

o Reels / Shorts

o Quote clips

o Insight highlights

• Optimised primarily for:

o LinkedIn

o Instagram

o (and any other platforms you know genuinely work)

Podcast Marketing & Growth

• Build a repeatable system for:

o Episode promotion

o Guest amplification

o Ongoing audience growth

• Help position the podcast as:

o “If you’re serious about retail risk, you need to be on this show.”

Annual & Campaign Content

• Create a yearly round-up asset
• Suggest creative campaign ideas that:

o Build anticipation

o Increase inbound interest

o Support events and sponsorship conversations

What We’re Looking For

You’re likely a great fit if you

• Have proven experience growing podcasts (especially B2B or industry-led)
• Understand short-form content psychology
• Know how to turn conversations into:

o Authority

o Demand

o Commercial outcomes

• Are comfortable working with senior industry leaders
• Think strategically,
• Can say “here’s how we turn this into something people talk about”

Nice to Have (but not essential)

• Experience with B2B, events, or thought-leadership brands
• Understanding of sponsorship-driven content models
• Strong LinkedIn content instincts

Please include

1. Examples on how you’ve grown, repositioned or transformed a podcast

2. Examples of short-form podcast content you’ve created

3. One idea you’d immediately apply to turn this podcast into an industry talking point