Assistant Manager International Digital Marketing

**Department**: Admission Services

This position is represented by the agreement between the Professional Staff Association and the University of Guelph

Temporary full-time from 10/07/2024 to 04/30/2026

Temporary Absence of the Regular Incumbent

• *General Purpose**
• *Duties and Responsibilities**
• The incumbent is organized, detail-oriented and requires a strong ability to write for the web ensuring SEO, act as a project manager, and ensure consistency and quality of content and campaigns. This is done by advancing and enhancing communications initiatives undertaken by the Admissions Services MARCOMMs team by collaborating with this team and University departments to support both a demand generation content strategy.
• The incumbent exercises independent action and judgement in the strategic development and oversight of digital content within Admission Services, including all web content, customer relationship management system content develop and maintenance and the development and implementation of training and management of student staff with an understanding of analytics and optimization.
• This role specifically collaborates with the International Recruitment and Admissions management team including the: Assistant Registrar, International Recruitment and Admissions, the Assistant Manager, International Recruitment, the Assistant Manager, International Admission and the Regional Operations Manager, Middle East and South Asia in driving strategic thoughtful leadership, data-driven marketing and digital recruitment proposals and the conception, development, formulation and dissemination of content across internal teams, vendors, channels, and target markets.
• This position requires occasional evening and weekend work.
• *Skills and Experience**:
• University degree, preferred area of study in marketing, communications, web writing
• 2-3 years experience working in a Marketing and Communications role.

Employee Type: Temporary

Position Number: 10912421

Classification: P&M FT- Band 03

Professional/Managerial Salary Bands

Posting Date: 09/30/2024

Closing Date: 10/07/2024