Business Development and Marketing

Job Description: Business Development, Marketing and Account Manager

Company Overview

U Vision Group (UVG) is dedicated to seamlessly integrating advanced vision care and aesthetic services to enhance the lives, self-confidence, and well-being of our patients. As a dynamic and innovative organization, we value a positive work culture and are committed to the growth and development of our employees. Embracing Continuous Improvement and Adaptability, we deliver outstanding services to our patients. We are seeking driven, strategic-minded individuals to join our team and contribute to our mission.

Key Responsibilities

Strategic Marketing & Business Planning

• Develop and execute comprehensive marketing strategies and business development plans aimed at driving revenue growth and market share.
• Utilize MBA-level business acumen to create, implement, and manage strategic marketing campaigns for both B2B and B2C audiences.
• Conduct market analysis and competitor benchmarking to identify growth opportunities and inform strategic decisions.
• Leverage consulting experience to optimize business processes, improve client acquisition, and increase brand visibility.
• Collaborate with senior management to align marketing strategies with overall business objectives and ensure cohesive brand messaging across all platforms.

Digital Marketing Leadership

• Analyze digital marketing performance metrics and KPIs to optimize campaigns and maximize ROI.
• Stay abreast of the latest digital marketing trends and technologies to ensure UVG remains competitive and innovative in the market.
• Integrate digital marketing initiatives with broader business development strategies to drive customer engagement and brand loyalty.
• Manage content creation for digital platforms, ensuring alignment with UVG’s brand voice and strategic objectives.

Professional Relations

• Represent UVG with professionalism through excellent presentation and communication skills.
• Independently schedule and conduct meetings to maintain a growing portfolio of virtual and in-person engagements.
• Provide monthly updates and reports on territory activities, opportunities, market trends, and external influences to inform business strategies.

Data and Documentation

• Optimize departmental efficiency by leveraging tools and software for data management and reporting.
• Monitor and report on activities, including meeting schedules, territory coverage, and referral trends, to drive informed decision-making.
• Maintain detailed profiles of referring optometrists, MDs, and associated offices to enhance relationship management.
• Liaise with customer care and other teams to gather and disseminate relevant information promptly and accurately.

Community Engagement Responsibilities

• Strategically develop and maintain relationships with community organizations, leaders, and individuals to support UVG’s initiatives and expand its community footprint.
• Coordinate and manage community projects that align with UVG’s strategic objectives, ensuring successful outcomes and maximum impact.
• Assist in organizing and executing community events, workshops, and meetings that contribute to the overall strategic goals of the organization.
• Provide administrative support, including scheduling meetings and maintaining databases, to ensure seamless community engagement operations.

Qualifications

• MBA or equivalent in Business Administration, Marketing, or a related field, with a strong emphasis on strategic marketing, digital marketing, and business development.
• 2-3 years of experience in a big firm or consulting environment, with demonstrated success in creating and executing digital and traditional marketing strategies that drive revenue growth.
• Proven ability to develop and implement strategic plans that align with business goals and contribute to long-term success.
• Strong expertise in digital marketing tools, analytics platforms, and content management systems.
• Excellent communication and interpersonal skills, with the ability to adapt to changing situations and work under pressure.
• Commitment to diversity, equity, and inclusion principles in all aspects of work.
• Valid driver’s license and reliable, insured vehicle for travel within the Greater Toronto Area.
• Advanced knowledge of healthcare marketing tools and programs is an asset.
• Numerically literate and proficient with spreadsheets.
• Up-to-date with social media and online marketing trends.

Pay: From $70,000.00 per year

Additional pay

• Bonus pay
• Commission pay
• *Benefits**:
• Dental care
• Extended health care
• Language training provided
• Life insurance
• Vision care

Flexible language requirement

• French not required

Schedule

• 8 hour shift
• Monday to Friday
• Weekends as needed
• *Education**:
• Master's Degree (preferred)
• *Experience**:
• Business development: 3 years (preferred)
• Marketing: 3 years (preferred)
• Digital marketing: 3 years (preferred)
• Ac