Social Media

**Social Media & PR Director - MONTREAL (West Island) HYBRID**:

Are you passionate about pets?

Hagen Group is seeking a visionary Social Media & PR Director to shape and elevate our brand narrative across global consumer touchpoints. This strategic leadership role integrates social media innovation, content development, influencer marketing, and public relations into a unified strategy that drives brand awareness, community engagement, and business growth across diverse international markets.

• *Why Join Hagen Group**:

Hagen Group is a trusted, Canadian, family-run business for 70 years, founded in 1955 with a commitment to innovation and quality that continues today. Headquartered in Montreal and with a worldwide presence, our iconic brands cover every popular pet category, with a reputation for nutritional excellence and strong trade relationships. Our aim remains simply to improve the lives of pets, who in turn improve our lives every day.

• *Discover Some of Our Brands**:

Catit

Exo-Terra

Nutrience

• *How You’ll Be Contributing**:

Social Media & Content Strategy

• Design and implement a scalable global social media framework that accelerates brand growth while enabling local customization and cultural relevance.
• Lead best-in-class, multi-platform social strategies that align with brand positioning and leverage emerging platform innovations.
• Oversee planning and execution of global, multi-brand influencer programs that drive authentic engagement and deliver measurable ROI.
• Establish and uphold global brand guidelines and content standards, ensuring consistency and regulatory compliance across all regions.
• Collaborate with Brand, Creative, and Media teams to develop and manage an integrated 360° marketing calendar across all touchpoints.

PR & Media Relations

• Develop and execute integrated PR strategies that build brand awareness and craft compelling narratives around key launches and initiatives.
• Cultivate strong relationships with top-tier media outlets, leading PR agencies, editors, and press to secure impactful earned media coverage.
• Monitor brand sentiment and proactively manage reputation, maintaining brand integrity in both proactive and reactive communications.

Measurement & Performance Optimization

• Define and track KPIs across all social, PR, and content initiatives.
• Deliver regular insights and strategic recommendations to optimize performance and identify new opportunities for growth.
• Continuously assess brand sentiment and adjust messaging to mitigate potential reputation risks.

Team Leadership & Cross-Functional Collaboration

• Lead, mentor, and inspire a high-performing social media and content team, including agency partners.
• Develop training resources to ensure global teams maintain consistency in brand voice and execution.
• Foster strong cross-functional alignment and knowledge sharing across global markets and teams.
• *We’d Love to Hear from You if You Have**:
• 10+ years of progressive experience in social media, content, or PR, including 3+ years in a senior leadership or director-level role managing complex, multi-market strategies.
• Proven portfolio of high-performing social campaigns and influencer programs that drove measurable business outcomes.
• Experience in global CPG, beauty, lifestyle, pet, or fashion industries, with a deep understanding of consumer behavior and market trends.
• Expertise in social platforms, content formats, influencer ecosystems, and emerging digital media trends.
• Strong communication, leadership, and strategic thinking skills, with the ability to influence and collaborate across all levels of the organization.
• Excellent communication and written skills in French and English, as this role requires communication with external stakeholders in Quebec and internationally.
• *Bonus Qualifications**:
• Success in matrixed, multi-brand environments with complex organizational structures.
• Extensive experience operating in international markets.
• *Work With Us, And Benefit From**:
• Generous DPSP (Deferred Profit-Sharing Plan)
• Employee discount program
• Medical coverage (dental and medical)
• Dialogue telemedicine
• Hybrid work model (2 days/week in office)
• Employee Referral Program
• Great work-life balance with flexible work and core hours
• On-site Gym (head office)
• Daily coffee & snacks at the office
• Learning and development reimbursement
• Pet (mostly dogs) friendly office
• On-site, free parking
• Being a part of a company that contributes to its communities for 70 years through a variety of philanthropic initiatives
• Please submit your resume in PDF Format
• _____

Directeur(-trice) des médias sociaux et des relations publiques - Montreal, Ouest-de-l’Île - HYBRIDE:

Avez-vous une passion pour les animaux de compagnie?

Le Groupe Hagen est à la recherche d’un directeur ou d’une directrice des médias sociaux et des relations publiques visionnaire pour façonner et renforcer le discours de la marque dans tous les points