Digital Marketing Coordinator

**About Rainbow Counselling**

Rainbow Counselling is a virtual psychotherapy practice dedicated to providing 2SLGBTQ+ affirming, trauma-informed therapy. We believe in fostering an inclusive, supportive environment for both our clients and our team. Our marketing efforts focus on education, outreach, and engagement to connect with individuals seeking affirming mental health care.

• *Overview**

We are looking for someone with a **keen design eye,**and a **passion for mental health advocacy.** A portfolio showcasing social media design, website content, and ad creatives is a strong asset.

• *Responsibilities**
• **Social Media & Content Creation**: Develop and manage content for Instagram, blog posts, newsletters, and other platforms, ensuring alignment with Rainbow Counselling’s brand voice and values.
• **SEO & Website Management**: Support SEO strategies through keyword research, optimized content, and website updates.
• **Advertising & Promotions**: Assist with planning and running digital ad campaigns (Meta, Google Ads) to promote therapy services and resources.
• **Analyze Marketing Metrics**: Regularly review performance data across platforms (Google Analytics, Meta Insights, SEO tools, etc.) to track progress toward goals, identify trends, and optimize campaigns based on insights.
• **Graphic Design & Branding**: Create visually appealing graphics for social media, blog posts, and promotional materials using tools like Canva or Adobe Suite.
• **Content Creation (Photos & Videos)**: Capture and edit photo and video content to showcase the team, services, events, and educational messaging. Occasional in-person content creation may be requested (e.g., team photoshoots, behind-the-scenes footage).
• **Collaboration & Project Coordination**: Work closely with therapists, admin team, and external partners on marketing initiatives and community outreach efforts.
• *Skills**
• Certificate or Degree in Marketing, Communications, or a related field (or equivalent experience).
• 1-2 years of experience in **digital marketing, content creation, and/or social media management.**:
• Strong **graphic design skills** and experience with **Canva, Adobe Suite, or similar tools.**:
• Experience with **Wordpress, SEO strategies, and social media platforms (Instagram, Facebook, LinkedIn, etc.).**:
• Strong Understanding of **2SLGBTQ+ affirming care, and mental health advocacy** (or willingness to learn).
• Excellent **copywriting and editing skills** with a knack for engaging, accessible content.
• Ability to **work independently** while managing multiple projects and deadlines.
• Experience handling **marketing budgets or ad campaigns** is an asset.
• *Why Join Us?**
• Work in a mission-driven environment that values inclusion, accessibility, and mental health advocacy.
• Primarily remote, with occasional in-person content creation (e.g., team photoshoots, event coverage), located in the GTA.
• Opportunity to grow and make a meaningful impact in the 2SLGBTQ+ community.

If you’re passionate about mental health, digital marketing, and making a difference, we’d love to hear from you

Pay: $45,000.00-$55,000.00 per year

Additional pay

• Bonus pay
• *Benefits**:
• Casual dress
• Flexible schedule
• Paid time off
• Work from home

Flexible language requirement

• French not required

Schedule

• Day shift
• Evening shift
• Monday to Friday
• Weekends as needed

Application question(s)

• Do you have an online portfolio? Please link it here.
• Are you located in the Greater Toronto Area (GTA), and are you open to occasional in-person content creation (e.g., team photoshoots, event coverage)?
• Are you available to start immediately?
• *Experience**:
• KPI Tracking/ Performance Analysis: 1 year (required)
• Digital Marketing: 2 years (required)

Work Location: Hybrid remote in Pickering, ON L1V 3Y7

Application deadline: 2025-06-16