Senior Marketing Analyst - Enterprise

Senior Marketing Analyst - Enterprise

Join our innovative growth firm that sits at the intersection of marketing, consulting, and data intelligence, helping leading and emerging companies achieve greater revenue and brand recognition worldwide. We pride ourselves on being a people-first organization that values diverse backgrounds and experiences, believing that our culture is integral to our success. Our vision is to be the most valued and respected private growth marketing firm globally, with scalable brand, culture, and services. Our mission is to empower relentless growth aspirations and redefine what's possible through our team of experts who are committed to innovation and results, all driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer a comprehensive suite of services, including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative Solutions. At Power Digital, we are hyper-focused on driving revenue growth and enhancing brand recognition, ultimately delivering undeniable value to our clients.

At the heart of our efforts is our proprietary technology, nova, which leverages first-party data to analyze businesses, streamline marketing investment planning, and enhance diligence in M&A. Our team of consultative marketers, creatives, analysts, and technologists work tirelessly to challenge traditional planning and measurement approaches through detailed testing and data science across every stage of the customer journey.

A Day in the Life

The Senior Growth Analyst plays a crucial role in auditing existing and prospective clients' marketing programs and formulating integrated marketing strategies across our extensive channels, focusing particularly on social media (Facebook, TikTok, etc.) and Google Ads (SEM, GDN, and YouTube). You will collaborate closely with specialized teams (including Programmatic, PR, SEO, Affiliate, Influencer, and Email) to create impactful marketing strategies that will be utilized both by account teams and to attract new clients to Power Digital.

Key Responsibilities

• Planning: Identify the optimal budget allocation across channels, mediums, environments, objectives, and customer journey stages.
• Coordinating: Collaborate with channel specialists to ensure alignment of channel-level strategies with the overarching plan.
• Research and Analysis: Dive deep into the prospective client’s landscape, understanding their industry, ideal customer profiles, sentiment, and competition.
• Forecasting and Projections: Work with specialists to validate forecasts, ensuring they align with client budgets, efficiency needs, and business goals.

Role Requirements

• 5+ years of experience managing cross-channel marketing programs.
• Strong understanding of marketing funnels and flywheels.
• Experience managing significant campaigns or clients (over $100k/month).
• Proficiency in Google Ads, Facebook, and similar self-serve platforms.
• Knowledge of the broader marketing and media buying landscape.
• Familiarity with earned media channels.
• Experience using audience insight tools like Global Web Index.
• Proficiency with project management tools such as Asana and communication platforms like Slack.

Key Performance Indicators (KPIs)

• Production of Appraisals (10+/mo).
• Win Rate (50%+).
• Percentage of Appraised GP to Won GP (70%+).

Most Important Things (MITs)

• Audit Quality.
• Audit Speed.
• Thought Leadership in appraisal collateral development.
• Accuracy of Appraisal Forecasts.

At Power Digital, our people and culture are vital to our success. We are committed to building a diverse team, highlighting the importance of varied perspectives and experiences. We are an Equal Opportunity Employer, recognizing that every employee's unique insights contribute to our collective success. Inclusion is everyone's responsibility, encompassing race, gender identity, age, disability status, veteran status, sexual orientation, religion, and other facets of identity.