Senior Marketing Analyst, B2B

Senior Marketing Analyst, B2B

Join us at our dynamic, tech-enabled growth firm where innovation and collaboration are at the forefront of what we do. We are dedicated to igniting revenue and enhancing brand recognition for both leading and emerging companies globally. With a commitment to a diverse and inclusive workplace, we believe that our culture and the unique backgrounds of our team members drive our success. Our aspiration is to be esteemed as the most valued and respected private growth marketing firm in the world.

We provide comprehensive services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. At Power Digital, we focus on equipping brands with tools and strategies to achieve significant revenue growth and brand visibility, creating undeniable value for our clients.

Our proprietary technology, nova, harnesses first-party data to enhance investment planning for marketing and due diligence in M&A, ensuring that marketers are strategically positioned to drive results in remarkable ways.

As we manage billions in media, our skilled team of marketers, creatives, analysts, and technologists challenge conventional planning and measurement approaches through detailed testing and data science throughout each phase of the customer journey.

A day in the life

The Senior Marketing Analyst will play a pivotal role in assessing current and prospective clients' marketing initiatives, developing integrated marketing strategies spanning our entire channel offering, particularly focusing on social media (Facebook, TikTok, etc.) and Google Ads (SEM, GDN, YouTube). You will collaborate closely with specialists across various channels (including Programmatic, PR, SEO, Affiliate, Influencer, and Email) to devise impactful marketing strategies that enhance our client's efforts and assist in attracting new clients to Power Digital.

Responsibilities

• Strategic Planning: Identify optimal budget allocations by channel, medium, objective, and stage in the funnel.
• Coordination: Collaborate with channel specialists to align individual strategies with the overall marketing plan.
• Research and Analysis: Deep dive into prospective clients, their industries, competitor landscapes, customer profiles, and sentiments.
• Forecasting and Projections: Work with specialists to validate forecasts, ensuring alignment with client budgets and business objectives.

Role Requirements

• 5+ years of experience in cross-channel marketing program management.
• Solid understanding of marketing funnels and customer journey frameworks.
• Experience managing significant campaign budgets ($100K+ monthly per client).
• Proficiency in Google Ads, Facebook, and similar self-serve platforms.
• Awareness of the broader marketing and media buying ecosystem.
• Familiarity with earned media channels and audience insight tools, such as Global Web Index.
• Comfortable using project management tools like Asana and communication platforms such as Slack.

Key Performance Indicators

• Production of Appraisals (10 or more per month).
• Win Rate (50% or higher).
• Percentage of Appraised Gross Profit to Won Gross Profit (70% or more).

Most Important Things (MITs)

• Quality of Audits.
• Speed of Audits.
• Thought Leadership in appraisal collateral development.
• Accuracy in Appraisal Forecasts.

At Power Digital, our diverse team is essential to our success. We celebrate differences, not just in race and gender identity, but also age, disability, veteran status, sexual orientation, religion, and various other experiences. Every perspective and background contributes to our achievements, and fostering inclusion is a shared responsibility among all employees.