Digital Marketing Consultant

**Job Overview**

• *Duties**
• Utilize SEO tools to conduct keyword research and optimize website content for improved search engine rankings.
• Manage social media accounts by creating engaging content and analyzing performance metrics to enhance audience engagement.
• Oversee Google Ads and Facebook Advertising campaigns to maximize ROI through conversion optimization strategies.
• Create compelling content for blogs, websites, and social media platforms that align with brand messaging.
• Analyze website traffic using Google Analytics to inform future marketing strategies and improve user experience.
• Be able to use Canva for basic designing and branding skills
• Maintain and update the company website using WordPress, ensuring optimal functionality and user experience.
• Implement marketing automation tools to streamline processes and enhance lead generation efforts.
• Conduct A/B testing on various campaigns to identify the most effective strategies for audience engagement.
• *Experience**
• Proficiency in SEO techniques and tools, including keyword research and content optimization.
• Familiarity with Google Ads, Google AdWords, SEM, and performance marketing strategies.
• Experience in social media management across platforms such as Facebook, Instagram, LinkedIn, etc.
• Knowledge of HTML, CSS, JavaScript, SQL is a plus for managing web content effectively.
• Strong skills in content creation and copywriting that resonate with target audiences, be able to make short reels and film editing.
• Experience in e-commerce environments is advantageous.
• Familiarity with analytics tools to track campaign performance and derive actionable insights.
• *Job Type**: Part-time

Pay: $20,000.00-$23,000.00 per year

Expected hours: No less than 20 per week

• *Benefits**:
• On-site parking
• *Experience**:
• Digital marketing: 1 year (preferred)

Work Location: In person