Manager - Digital Marketing

**Birks. Pure Delight.**

Established since 1879, **Birks** is a luxury jewellery store whose reputation is built on quality, exclusivity, unique design and excellence in service. We pride ourselves in offering meaningful experiences and in building intimate relationships with each and every one of our clients.

As a **Manager, Digital Marketing** for our **Birks** Corporate Office, located in downtown Montreal, you will get to embody our **belief in the promise of a brighter tomorrow** through each interaction. As such, you will get to work in a highly motivated team that values excellence, hard work and team work.

• *Are you our hidden gem?**

Reporting to the Sr Director of Marketing & Communications, the **Digital Marketing Manager** oversees the Birks Groups Inc digital brand marketing, communication & media practices. This role is responsible for managing, elevating and evolving owned and paid channels for Birks Groups brands, services, retail stores and ecommerce.

In addition, the **Manager, Digital Marketing** is expected to

• Provide support to identify the greatest opportunities for Birks Group Inc products, brands and services recognizing the omni-channel delivery (retail, e-commerce and wholesale) in our business model.
• Build digital brand marketing strategy and go to market plans with an emphasis on owned and paid channels, to drive awareness, consideration and conversion.
• Set annual digital marketing KPIs and objectives and closely monitor results.
• Define audience and digital brand strategy to achieve optimal business results in context of the customer journey and user flow.
• Understand and communicate basic design principles to our creative studio and copywriters to build compelling digital assets.
• Collaborate with cross-functional teams to scope and execute projects.
• Align communication with e-commerce, customer service and community management teams.
• Communicate effectively with partners and stakeholders to outline plans, process, and results.
• Measure and analyze all campaign performance, develop dashboard, determine ways to optimize and enhance campaigns
• Measure and report on success of initiatives and campaigns, working with analytics platforms, teams and agencies
• Prepare senior management report on campaign results and monthly KPIs.
• Monitor the latest trends in digital marketing, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations.
• With the support of Digital Marketing team and external agencies, execute digital marketing strategy for paid and owned channels.
• Develop Birks marketing and communication calendar alongside the Marketing team, ensuring it is consistent with overall brand and sales objectives, and that KPIs are being met. Lead brainstorming sessions to determine ways of making ideas relevant for key initiatives
• Broaden the brand's digital footprint via platform expansion. Lead projects as needed.
• Leverage available tools and online reporting capabilities to report on program successes, developing clear competitive benchmarks
• Prepare and present programs and metrics for various internal management and brand partners.
• Assume a leadership role in the department and manage digital marketing coordinator, social media specialist and relevant internships.
• Support SR Director, Marketing & Communications with any other relevant marketing tasks.
• 7+ years of experience as a digital marketer in house or at a media, marketing or advertising firms or agencies with focus on social media marketing
• Experience with digital marketing industry, agencies and channels
• Experience developing and managing channel strategy and budgets
• Experience collaborating and communicating with cross-functional partners
• Strong leadership skills and management skills.
• Analytical and Strategic
• Innovative and creative
• Strong understanding of Google Analytics and MSOffice (Word, Excel, PowerPoint and Outlook) is required
• Knowledge of Salesforce Commerce Cloud, Microsoft Power BI, Dynamics CRM 365 is an asset
• Enjoys and supports working with a team while being flexible in adhering to shifting deadlines
• Bilingual: French and English - spoken/written is required
• *In return for your commitment to excellence, we offer**
• Competitive earnings, including commissions and bonuses
• Social benefits
• Wellness program
• Award and recognition programs
• Innovative and unique training programs
• Employee discounts

At **Birks**, you will find a management team that truly cares about your professional growth. You will be empowered to be yourself, and build a lasting career.

Come join us at **Birks**, and let your true self shine

• *Are you the gem we are looking for?**
• *Job Types**: Full-time, Permanent
• *Salary**: $36,487.65-$79,858.06 per year
• *Benefits**:
• Company events
• Dental care
• Employee assistance program
• Life insurance
• Paid time off
• Vision care
• Wellness program
• Work fr