Coordinator, Digital Marketing

**Job Objective**

• *Responsibilities**
• Act as the key liaison and communicator between the digital marketing and the design teams as well as with external agencies and partners
• Demonstrate project management excellence through the use of a project management tool (Asana) to assign tasks, deadlines and facilitate clear communications
• Create comprehensive and timely design briefs for digital marketing projects; innovate and update the briefing process to fulfill business objectives when needed
• Oversee project delivery to ensure that assets are on-brand, fulfills business needs, and respect deadlines
• Mailing list optimization: develop audience segments, targeting lists, and key messaging based on customer journeys and on business objectives
• Produce monthly reports on success of relevant digital campaigns using analytics tools and developing clear benchmarks
• Maintain accurate store information and opening hours on all digital platforms using the Uberall data management tool, as a part of the overall digital communications strategy
• Support the marketing team with any other relevant tasks
• *Knowledge and Skills Required**
• *EDUCATION**:
• University degree in Business, Marketing, or equivalent
• *EXPERIENCE**:
• 3 - 5 years of experience in digital marketing
• Experience in copywriting for luxury products an asset
• Experience in retail a strong asset
• **:
• *SKILLS**:
• Excellent organizational skills and attention to detail
• Analytical and strategic with digital KPIs and performance tracking
• Ability to collaborate with cross-functional partners
• Strong project management skills with the ability to handle multiple, simultaneous priorities
• Understanding of MSOffice (Word, Excel, PowerPoint and Outlook) is required
• Proficiency in marketing & project management software including Mailchimp, Microsoft D365, Uberall, and Asana is an asset
• Bilingual - Proficient in grammar, spelling, and punctuation in English and French