Head of Marketing Strategy

The Head of Marketing Strategy will create and drive world class strategic marketing & advertising initiatives to articulate the Love's brand vision, resulting in increasing sales and enhancing the brand image. They will partner and lead cross-functionally in their mission to innovatively tell the Love's story and differentiate the Love's brand from competitors.

The Head of Marketing Strategy will be responsible for:

• Create a winning, long-term, cross-channel marketing strategy that maximizes company profitability, yet remains lean and financially disciplined.
• Identify and analyze key market trends, competitor activities, and consumer habits to formulate the best strategies to effectively influence the market landscape and emotionally engage with our customers.
• Drive collaboration among internal teams & external partners to create the most engaging marketing content, promotions, and advertising materials.
• Partner with internal & external sales organizations, along with utilizing current – and vetting prospective – agency & technology partners, to craft the most refined and efficient go-to-market strategies, including paid marketing opportunities.

The ideal candidate will have a Bachelor of arts degree in Marketing, Business Administration, or related field, and at least 10 years of experience in a senior marketing role. They will also have strong leadership skills, creativity, and originality in design of brand campaigns and marketing strategies.