Marketing Operations Consultant

Marketing Operations Consultant

This role requires a deep understanding of marketing automation platforms, such as Marketo and HubSpot. You will architect, build, and optimize marketing automation solutions that power client growth, balancing strategy, execution, and technical precision.

The ideal candidate has 4-6 years of experience in marketing operations, campaign automation, or systems architecture. They have advanced proficiency with campaign production in both Marketo and HubSpot and are certified as Adobe Certified Expert - Marketo Engage Business Practitioner and HubSpot Marketing Software.

Campaign and Platform Operations

• Architect, build, QA, and launch multi-channel programs within Marketo and HubSpot.
• Manage campaign execution from intake to deployment, maintaining alignment with client brand and compliance standards.
• Design and optimize workflows, scoring models, and lifecycle processes that improve lead management and conversion.

Optimization and Best Practices

• Conduct audits of client marketing systems to identify process gaps, configuration issues, and data-quality concerns.
• Recommend and implement operational improvements that increase efficiency and scalability.