Marketing Manager- 14 Month Contract

Company Description

Dedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life in one of our more than 150 Indigo, Indigospirit, Chapters and Coles stores across Canada. We offer a variety of exciting opportunities at our retail stores, distribution centres, and home office for people who share our passions and want to be part of a dynamic and enriching culture.

WHO WE ARE

• We love books and all things beautiful
• We are Canada’s Cultural Department Store
• Books are our heart and our soul and Great Books are JUST the Beginning

We play by the following rules

• We exist to add joy to our customers’ lives each and every time they interact with us and our products
• Our job is to create joyful moments for our customers
• We treat each other the way we’d treat a valued friend
• We inspire each other to do our best work
• We seek to ignite creativity and innovation every day
• We give back to the communities in which we operate
• *Job Description**:

The Manager, IndigoBaby Marketing is responsible for driving qualified traffic and sales while building brand awareness and top of mind consideration. This position is also responsible for the development of external marketing campaigns, driving the IndigoBaby storytelling process, and delivering on KPI’s. This role has direct accountability to the delivery of growth for IndigoBaby product across all appropriate categories.

WHAT YOU'LL DO

Functional

• Oversee and drive the Storytelling process as it pertains to developing omni-channel marketing programs to deliver against core goals in the most on brand, innovative, effective and efficient manner
• Lead the cross functional omni development and briefing of seasonal and everyday campaigns
• Measure and analyze program effectiveness through tracking of advertising, promotional analysis, contribution of insights for planning, post-mortems, and ROI
• Act as the lead marketing partner to the IndigoBaby business
• Oversee the postmortems for each IndigoKids campaign cross functionally
• Be the champion for the IndigoBaby business within the marketing team and across the greater organization
• Act as an advocate for the customer by placing them at the forefront of all design and decision-making processes
• Proactively identify and anticipate customer expectations and needs
• Challenge the status quo and consistently identify areas for improvement, diagnose issues and working to resolve them
• Lead the IndigoBaby social media channel strategy overseeing the social media specialist
• Responsible for the development, execution, and management of the IndigoBaby social channel, including Instagram/Instagram Stories, Tiktok & Facebook
• Map out the monthly cadence of the channel from a storytelling standpoint to align with the brand strategy, brand pillars and seasonal priorities

People

• Bring out the best in others and be an exceptional team player
• Give authentic cross functional feedback on performance
• Collaborate with others to drive flexible and iterative solutions, quickly and easily
• Share technical knowledge with others and actively seek to learn from those more knowledgeable than yourself
• Help others see the impacts of their efforts and proactively engage other functions to get input
• Encourage others to freely share their point of view and be open to feedback

Cultural

• Model Indigo’s beliefs and convey a positive image in everything you do
• Celebrate diversity of thought and have an open mindset
• Take an active role in fostering a culture of continual learning, taking risks without the fear of making mistakes
• Embrace, champion and influence change through your team and/or the organization
• *Qualifications**:

WHO YOU ARE

• 7+ years’ work experience in a related field
• Relevant undergraduate degree
• Strong ability to see the total organization with an integrated perspective
• Strong strategic and creative aptitude
• Ability to lead and manage cross functional teams including non-direct reports
• Strong analytical skills, both quantitative and qualitative
• High attention to detail and strong organizational skills
• Excellent written and verbal communication skills
• A willingness to take risks and make decisions; creative and innovative approach to problem solving
• Service driven with a passion for the Indigo brand
• Desire to continuously learn and improve what and how we do
• True believer in teamwork and the ability to understand the impact of one’s actions on another team, individual or process
• An optimist who supports what is right and helps to fix what is wrong.

Additional Information

• *WELCOME HOME