Social Media Marketing Specialist

Job Overview

We are seeking a dynamic and creative Social Media Marketing Specialist to join our marketing team. This role is responsible for developing and executing innovative social media strategies to enhance brand awareness, engage audiences, and drive online growth. The ideal candidate will possess a strong understanding of digital marketing trends, content creation, and analytics, with the ability to manage multiple platforms effectively. This is an excellent opportunity for someone passionate about social media management, branding, and digital storytelling to make a significant impact on our company's online presence.

Responsibilities

• Develop and implement comprehensive social media marketing strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
• Create engaging content including graphics, videos, and written posts that align with brand voice and marketing goals.
• Manage daily social media activities using tools like Hootsuite and Buffer to schedule posts, monitor engagement, and analyze performance metrics.
• Conduct social listening to monitor brand reputation, industry trends, and competitor activity.
• Optimize content for SEO by conducting keyword research and applying best practices for visibility.
• Utilize Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) for graphic design and video editing tasks.
• Manage paid advertising campaigns on Facebook Advertising and other platforms to maximize reach and engagement.
• Analyze web analytics using Google Analytics and web analytics tools to measure campaign effectiveness and inform future strategies.
• Collaborate with public relations teams to ensure consistent messaging across all channels.
• Maintain relationships with influencers, partners, and customers to foster community engagement and brand loyalty.
• Proofread all content before publishing to ensure accuracy and brand consistency.

Skills

• Proficiency in social media management tools such as Hootsuite, Buffer, or similar applications.
• Strong graphic design skills with experience in Adobe Photoshop, Illustrator, and Adobe Creative Suite.
• Knowledge of SEO best practices including keyword research and content optimization techniques.
• Experience with Facebook Advertising campaigns and digital advertising strategies.
• Ability to analyze data using Google Analytics and other web analytics tools to assess campaign performance.
• Excellent content creation skills including writing, photography, video editing, and visual storytelling.
• Understanding of social listening tools to monitor brand reputation and industry trends.
• Strong relationship management skills for engaging with influencers, partners, and customers.
• Knowledge of branding principles and digital marketing strategies within e-commerce environments is a plus.
• Exceptional proofreading skills ensuring all content is polished before publication. This role offers an exciting opportunity for a motivated individual eager to leverage their expertise in social media marketing, content creation, graphic design, digital marketing, and web analytics to elevate our brand presence online while working in a collaborative environment committed to innovation and growth.

Job Type: Part-time

Pay: $24.00 - $25.00 per hour

Work Location: Hybrid remote in Costa Mesa, CA 92627