Ecommerce Growth Specialist

**Job Title**: eCommerce Growth Specialist

• *Reports to**: Manager, eCommerce & Digital Development
• *Department**: ReStore, eCommerce
• *Terms of Employment**: Full-Time, Permanent. Hybrid (3 days onsite per week)
• *Salary**: Starting at $53,000 annually
• *Location**: Habitat for Humanity GTA Central Distribution Centre (location at 101 Alexdon Road, North York, ON M3J 2B5)

Who We Are

Habitat for Humanity GTA is Greater Toronto’s most recognized provider and advocate of solutions that tackle our region’s housing crisis. Our mission is to create a world where everyone has a safe, quality place to live. We focus on creative solutions to address the affordable housing crisis in Toronto, Brampton, Caledon, York Region and Durham Region. With the help of volunteers, donors and community partners, we unlock change for generations by bringing the benefits of home ownership to more people and communities. Since 1988, Habitat GTA has built 23 new communities, empowering more than 500 families.

Habitat ReStore is a chain of non-profit home improvement retail stores with 8 locations across the Greater Toronto Area, owned and operated by Habitat for Humanity GTA. We sell home furnishings, appliances, and other renovation materials at a fraction of the price. Our items are donated from businesses and individuals and undergo inspection and testing to ensure they meet our high-quality standards.

Habitat GTA is growing. We are an innovative, entrepreneurial social enterprise that has been increasing our capacity for impact each and every year. Together, we are building a better, more inclusive GTA for everyone.

Why Join Us?

• A meaningful opportunity to make an impact and help your local community
• Habitat for Humanity days and personal days
• Flexible work hours
• Generous Employee Assistance Plan (EAP)
• Corporate gym membership and an Employee Wellness Plan
• RRSP matching eligibility
• Volunteer opportunities to support our Habitat for Humanity Builds
• Growth and development opportunities
• The pride of being part of a highly respected, high profile global charity

Job Purpose

We are seeking a creative, technically-savvy, and data-driven eCommerce Growth Specialist to help scale our online business. This is a unique opportunity that blends marketing strategy with hands-on website optimization and requires someone who is equally comfortable analyzing data, launching campaigns, and tweaking code to improve UX and performance. You will own key parts of the funnel, from traffic acquisition and conversion rate optimization to retention, to drive digital growth across our eCommerce channels.

Job Duties

• Growth Strategy & Execution:
• Design and implement multi-channel strategies to drive traffic and sales, improve conversion rates, and increase online revenue and customer repeat rates.
• Provide accurate information about products, services, and company policies.
• Technical Website Optimization:
• Make front-end updates and enhancements using HTML, CSS, and JavaScript to improve user experience, speed, and conversions.
• Collaborate with developers or manage lightweight changes yourself.
• Performance Marketing:
• Run and optimize paid media campaigns across Meta, Google, TikTok, and other platforms with a focus on ROAS and CAC.
• A/B Testing & CRO:
• Use tools like Google Optimize, Hotjar, or VWO to launch experiments, improve user flow, and reduce bounce rates.
• Analytics & Reporting:
• Monitor KPIs (e.g., conversion rate, AOV, LTV, ROAS) and generate insights from tools like GA4, Shopify, and Meta Ads Manager.
• SEO & Content Optimization:
• Support SEO efforts through on-page improvements, meta tag updates, and site structure enhancements.
• Product Setup & Merchandising:
• Upload, update, and optimize product listings on Shopify, ensuring accurate descriptions, tags, images, SEO, and pricing.

Summary of Skills & Qualifications

• 2-4 years of experience in e-commerce growth, digital marketing, or DTC.
• Solid working knowledge of HTML, CSS, and JavaScript; ability to make front-end edits without developer support.
• Experience with Shopify or other e-commerce platforms (e.g., WooCommerce, BigCommerce).
• Proven results in driving performance through paid media, CRO, and funnel optimization.
• Strong analytical skills and familiarity with tools like GA4, Google Tag Manager, and Hotjar.
• Comfortable working in a fast-paced, test-and-learn environment.

Your Application

Your Future at Habitat for Humanity GTA Awaits.

Applicants must be eligible to work in Canada throughout the duration of their employment with Habitat for Humanity GTA. Proof of eligibility will be required.

Habitat for Humanity GTA is committed to creating a diverse environment and is proud to be an equal opportunity employer.

We thank all applicants for their interest in Habitat for Humanity GTA, however only those selected for an interview will be contacted.