Senior Digital Marketing and Brand Strategist

Senior Digital Marketing and Brand Strategist

Job ID: 20576

Job Overview: Are you a passionate marketing professional looking to lead dynamic marketing and brand initiatives? We are seeking a knowledgeable and driven Senior Digital Marketing and Brand Strategist to champion the marketing efforts primarily for our legal practices. Your creativity and strategic insights will enhance our brand visibility while leading a talented team.

Key Responsibilities

• Marketing Strategy: Develop and implement innovative marketing strategies that resonate with our legal practices and help differentiate our firm in the market.
• Brand Management: Oversee the design, maintenance, and application of marketing resources and collateral, ensuring compliance with brand guidelines.
• Content Creation: Collaborate with attorneys to develop thought leadership pieces, securing speaking and publishing opportunities with key organizations.
• Technology Management: Work closely with the MarTech Operations Manager to ensure effective utilization of marketing technology, including CRM and email marketing systems.
• Website Management: Maintain and write engaging content for our website and blogs, ensuring optimal performance through analytics.
• Social Media Oversight: Direct the firm’s social media strategy to boost engagement and drive audience growth.
• Graphic Design: Create visually appealing collateral for various needs, including advertisements, event invites, and publications.
• Event Coordination: Ensure that event management aligns with client engagement strategies and enhances our brand presence.
• Team Leadership: Supervise and mentor a Marketing Coordinator, fostering their professional development.
• Client Development Support: Assist in various client development initiatives to enhance overall marketing effectiveness.

Qualifications

• 8+ years in marketing, communications, journalism, or public relations.
• Experience in the legal industry or a similar services-based environment preferred.
• Proven ability in developing brand strategy and executing marketing campaigns.
• Expertise in SEO, paid search tactics, and analytics.
• Proficient with Microsoft Office and design software like Canva or Adobe Suite.
• Strong writing skills, familiar with AP Style, and capable of creating compelling content.
• Experience in event management and understanding of event logistics.

Education: A college degree in marketing, communications, journalism, or public relations is preferred.

Benefits: We offer competitive wages, a 401k plan with a 5% company match, comprehensive healthcare coverage, paid parental leave, and generous paid time off, among other perks.

Join our team to make a significant impact on our marketing strategy and brand recognition!