Senior Marketing Operations Analyst

Inbound Funnel ANZ Manager Role

As the Inbound Funnel ANZ Manager, you will be responsible for optimizing the inbound marketing funnel across Australia and New Zealand (ANZ). This role involves ensuring accurate lifecycle stage transitions, owning Marketing Qualified Lead (MQL) definition and operations, driving customer upsell processes, and overseeing comprehensive funnel monitoring.

The successful candidate will have hands-on experience with martech stacks, primarily operations within Marketo, with a strong emphasis on Salesforce integrations. They will collaborate with marketing, sales, revenue operations, and data teams to ensure data-driven strategies that enhance lead quality, conversion rates, and revenue growth in the region.

• Lifecycle Stage Transitions Management:
• Design and implement processes for seamless lifecycle stage transitions using Salesforce custom objects, workflows, and automated scoring models.
• MQL Definition and Operations Ownership:
• Define and refine MQL criteria for the ANZ region, incorporating local market trends and regulatory requirements.
• Customer Upsell Processes:
• Own the upsell funnel for ANZ customers, leveraging Braze for personalized engagement campaigns.
• Overall Funnel Monitoring and Optimisation:
• Analyse funnel performance to provide actionable insights and forecast pipeline.
• Martech Stack Integration and Optimisation:
• Lead the integration of the martech stack to support inbound funnel operations.

To thrive at Employment Hero, you'll need to embody our unique DNA - operating with focus, agility, and an obsession with impact. For this role, you'll also bring:

• Bachelor's degree in Marketing, Business, or a related field; advanced certifications in marketing automation (e.g., Marketo) or Salesforce are preferred.
• 5+ years of experience in marketing operations, with hands-on expertise in funnel management, lead qualification, and martech stack integration in a B2B SaaS environment.
• Strong knowledge of the Salesforce object model, including custom objects, workflows, and API integrations.
• Excellent analytical skills, with proficiency in building reports, dashboards, and ensuring data quality.

We celebrate diverse perspectives and experiences, inviting people of all backgrounds and identities to apply for this position.