Digital Media Strategist – Performance Marketing

Job Summary

Are you a data-driven storyteller with a passion for high-growth digital campaigns? We are looking for a Digital Media Strategist to join our team in a hybrid capacity serving our Ottawa and Oakville hubs. In this role, you will be the architect of our digital narrative, managing multi-channel campaigns that drive measurable ROI. If you live and breathe analytics, love experimenting with new platforms, and want to work in a fast-paced, collaborative environment, we want to hear from you

Why Work With Us?

• Competitive Compensation: $65,000 – $88,000 base salary plus performance bonuses.
• Flexible Workstyle: Enjoy a hybrid schedule that balances remote deep-work days with collaborative in-office sessions in Ottawa or Oakville.
• Growth & Mentorship: We invest in your professional development with annual budgets for certifications (Google, Meta, HubSpot) and industry conferences.
• Vibrant Culture: Join a team that values creativity, transparency, and a healthy work-life balance.

Your Key Responsibilities

• Strategic Planning: Develop and execute comprehensive digital media plans across Meta, LinkedIn, Google, and emerging platforms.
• Paid Media Management: Manage and optimize paid search (PPC) and paid social budgets to maximize lead generation and brand awareness.
• Data & Analytics: Use GA4, Meta Business Suite, and CRM tools to track KPIs, provide actionable insights, and refine campaign performance.
• Creative Collaboration: Work closely with designers and copywriters to produce high-performing ad creative and landing pages.
• Content Strategy: Oversee organic social media strategy and email marketing sequences to nurture our growing community.

What You Bring (Requirements)

• Proven Experience: 2–4 years of experience in digital marketing or media planning (Agency experience is a major plus).
• Analytical Mindset: Proficiency in Google Analytics (GA4), Google Ads, and Meta Ads Manager.
• Communication: Exceptional writing and presentation skills; you can turn complex data into clear strategic recommendations.
• Resourcefulness: A self-starter attitude with the ability to manage multiple projects under tight deadlines.
• Nice-to-Have: Familiarity with AI-driven marketing tools or SEO best practices.

Salary & Perks

• Pay: $65,000 – $88,000 per year (Commensurate with experience).
• Schedule: Full-time, Monday to Friday.
• Location: Hybrid (Ottawa, ON or Oakville, ON).

Apply Now Ready to take your digital career to the next level? Click Apply Now to submit your resume and a link to your portfolio or a brief summary of a campaign you've led.

Job Type: Full-time

Pay: $65,000.00-$88,000.00 per year

Benefits

• Dental care
• Extended health care
• Paid time off
• RRSP match
• Work from home

Work Location: In person