Digital Advertising Manager

BBTV is home to the most influential creators who are defining today’s culture. As the biggest publisher on YouTube, BBTV connects people to the content they are most passionate about through the influential stories of our creators at both scale and with precision.

Our Multi-Platform Partnerships solution enables Creators from our YouTube network to expand their reach and revenue opportunities of their IP to platforms like Facebook and Snap. This hands-off solution provides an additional revenue stream from existing content, managed by the BBTV MPP team.

Reporting to the SVP, Creator Partnerships, the Digital Advertising Manager will oversee the multi-variant testing efforts for our Multi-Platform Partnerships Solution, as well as have responsibility for posting optimized content to Facebook on behalf of our Creators. You will need to have a fluency with Facebook's Business Manager, Ad Manager and the entire backend of Facebook platform. You will need to be comfortable with performance data and ability to use interpretations of that data to help inform decisions about programming strategy as well as evaluating the potential of content on the platform.

• *Responsibilities**:
• In collaboration with the SVP, Creator Partnerships, lead and manage BBTV’s Multi-Platform Partnerships multi-variant testing program as well as our paid strategy-
• Ensure that all final, tested content is posted to platforms to maximize monetization opportunities on behalf of creators-
• Run A/B Tests on all syndicated content to ensure platform optimization-
• Provide detailed analytics reporting both for partners and to the business on outcomes-
• Maintain weekly, monthly and quarterly reporting-
• Working with internal teams, build relationships with Creators to drive cross-platform monetization opportunities-
• Responsible to cross-functionally project manage all syndication opportunities to successful execution-
• Although this is currently a stand alone role, it will over time be responsible to hire and lead a team.-
• Other duties as may be required from time to time**Requirements**:
• Deep experience in Facebook ad manager (creating and running A/B Testing in order to optimize content)-
• Experience in developing and optimizing content on Facebook and Snap (not just ads) for products or performance marketing-
• Proven ability to create A/B testing on content and interpret data to drive performance results-
• Strong collaboration skills to work with our Growth and Talent Management teams to identify and sell cross-platform syndication opportunities to Creators-
• Project Management is your strength, you know how to manage and operationalize from inception to execution-
• Experience with content creation and optimization on short form platforms (TikTok and YT Shorts) is a plus-
• A post-secondary degree in a relevant discipline is preferred, or equivalent industry experience.**Our Team is Everything**

We offer competitive compensation packages, flexible hours and operate on a horizontal management structure that rewards creativity and values transparency.

From our commitment to giving back (support for everyone to volunteer with a charitable or community initiative), our culture committee (social events, team-building, diversity and inclusion), and our support for personal and career development through our learning & development program, we’re not your typical 9-5 gig.

BBTV is an Equal Opportunity Employer. Our goal is to foster a diverse workforce that is representative, at all job levels, of the individuals we serve and to provide employees with a meaningful and inclusive work environment, free of discrimination and harassment.

We thank all applicants for their interest, however only those selected for an interview will be contacted.

To all recruitment agencies, BBTV does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, BBTV employees or any other company location. BBTV is not responsible for any fees related to unsolicited resumes.