Marketing & Digital Specialist (Social)

BCIT’s

• **Marketing & Communications (MarComm)** department is seeking a
• **regular, full-time (1.0**
• *FTE**
• *) Marketing and Digital Specialist (Social)**. Reporting to the Marketing Manager, this position is key to the realization of brand and communications goals set forth in BCIT’s Strategic Plan. This includes the development and execution of leading edge digital marketing strategies; analyzing and transforming data into insights that drive student recruitment. Specifically, the Specialist will drive solutions for BCIT’s social media channels including Facebook, Instagram, Twitter and LinkedIn. This may include developing content plans, posting content, monitoring channels, reporting and optimizing plans against our marketing goals.
• The Marketing and Digital Specialist also works closely with a client portfolio in the BCIT community (including Schools and Administrative areas), developing and executing innovative marketing communications plans, pursuing recruitment targets, and leveraging data to create customized digital solutions. The Specialist will develop and contribute to advertising, collateral, event coordination, communications, digital and social media content, customized lists, and other tactics.
• Responsible for their assigned portfolio, the Specialist implements stellar account andproject management practices, providing recommendations and solutions, drivingprojects from start to finish.**Duties & Responsibilities**
• *DUTIES**
• **
• *AND**
• **
• *RESPONSIBILITIES***:
• *Account Management and Client Service**:
• Manages a portfolio as a single-point of contact representing MarComm with assigned stakeholders, building proactive business partnerships to guide, develop, and execute innovative and strategic marketing and communications solutions to achieve BCIT’s objectives, building brand affinity and driving student recruitment.
• Forms project teams with a variety of MarComm contributors. Manages project timelines and critical paths, timely and consistent communication with stakeholders, and reporting.
• Works with multi-departmental groups in problem identification and resolution often with complex and confidential enrolment strategies and data, and makes recommendations on appropriate courses of action.
• *Digital Marketing**:
• Develops and project manages strategy and content for paid, earned, and owned digital marketing while ensuring synergy across tactics and campaigns.
• Collaborates with agency and internal partners to develop strong, integrated campaigns and media strategies with the relevant analysis and business context to support decisions and drive brand objectives.
• Applies best practices in CRM and customer analytics to segment our audiences and design customized campaigns, delivering optimized messages to the right audience at the right time across channels.
• Shapes and implements an interim institute CRM program, leveraging available tools,

analyzing data, mapping communications and messaging along the customer lifecycle and recruitment funnel, building effective engagement strategies.

• Provides recommendations and implementation of automations to ensure timely and relevant communications across platforms.
• Optimizes online properties (e.g. campaign landing pages, social media channels) for customer experience and SEO.
• Working closely with data sources across the institute and agencies, reports, analyzes results, and optimizes digital strategies and tactics.
• Creates and executes social media strategy, aligning with the digital strategy, develops and curates content for Institute social media accounts.
• Monitors digital trends and experiments with new digital tools.
• Manages the student blogger and influencer program.
• *Marketing and Communications Products and Services**:
• Works with the assigned school contact(s) on the design and implementation of annual marketing and communications plan(s).
• With the Manager, leads the development of innovative and strategic marketing and communications initiatives to meet objectives outlined in the school marketing plans. Implements tactics and reports marketing and campaign KPI scorecards to stakeholders.
• Works with multiple contributors, taking the lead and project managing the development and execution of initiatives, including marketing campaigns, activations and events, partnership programs, communications and collateral.
• Creates briefs and content outlines for marketing deliverables.
• Provides support for producing video and photographic content, including strategy, talent coordination, on-set support, etc. May capture video and content for social media posts.
• Drives the documentation process for marketing and communications planning with clients: developing detailed project plans, setting milestones, deliverables, agreed-upon processes and outcomes.
• *Managing Budgets**:
• Monitors and manages budgets relating to marketing and communications activities outlined in the school marketing plans.