Email Marketing Campaign Manager

**Here is a little window into our company**:Aspire Software, the operational arm of Valsoft Corp, operates and manages Valsoft's global portfolio of wholly-owned software companies, providing mission-critical solutions across multiple verticals. By implementing industry best practices, Aspire delivers a time-sensitive integration process, and the operation of a decentralized model has allowed it to become a hub for creating rapid growth by reinvesting in its portfolio. **Qualities**: - **Service** - You consider both internal and external stakeholders and demonstrate intent of understanding and putting the clients' needs first. You advocate service excellence and work to deliver solutions that meet the needs - **Execution** - You are committed to achieving your goals and to succeed. This includes focusing on "getting things done", as well as recognizing and taking advantage of opportunities as they arise. You are consistently looking for ways to improve your personal best and see value in continuous improvement. You take accountability for your actions and learn from mistakes - **Collaboration** - You work collaboratively with others with the common goal of driving positive results. Making meaningful contributions to your team to achieve organizational goals is a priority. You proactively encourage collaboration, build trust and inclusion, and work to establish effective relationships both inside and outside of the organization **What your day looks like**: Working closely with the individuals across Marketing, you will be responsible for: **Contact Strategies** - Create personas, segmentation lists and build target audience based on business needs to strategically contact consumers **Build Processes** - Review our current environment and place strong processes **Campaign Creation** - Ensuring campaigns are aligned with the company's overall strategy, branding, and marketing and business objectives - Ensuring campaigns are accessible and functional on both desktop and mobile devices **Campaign Management** **Automation **and** Technology** - Devise, implement and measure A/B and multivariate testing **Data Management** - Baseline campaign performance against other business units and industry norms - Determine the optimal manner of managing bespoke requests, in conjunction with our advanced analytics team **About You**: - 3+ years' experience using Salesforce Marketing Cloud, developing both simple and complex journeys via Journey Builder - Experience in database management, cleanup and list segmentation and data driven targeting strategies - Good understanding of acquisition, engagement and retention campaigns - Exceptional attention to detail, and ability to prioritize while under pressure - Fluent in English - Strong communication and presentation skills (written and verbal) - Team player with organization and people experience, including setting priorities and problem-solving - The ability to clearly explain and demonstrate the value of marketing technologies - Legally authorized to work in Canada **Culture**: There is room for career growth, and we want you to feel like part of the team