Programmatic Paid Media Specialist/ Brand Marketing Analyst: 25-06873

Job Summary

A Paid Media Specialist focusing on Growth Marketing Platforms will lead end-to-end management of paid media campaigns across new channels like programmatic CTV and digital audio.

Key Responsibilities

• Independently manage and optimize campaigns within DSPs like Yahoo DSP, Amazon DSP, DV360.
• Execute all campaign management steps, including audience setup, creative trafficking, and performance reporting.
• Lead QA and troubleshooting for campaigns to ensure accurate delivery and performance reporting.
• Generate and analyze campaign reports, drawing insights to inform optimizations.
• Collaborate on pilot campaigns and tests for emerging channels, maintaining budget and performance documentation.

Requirements

• Proficiency in demand-side platforms (DSPs)
• Strong background in campaign management and optimization
• Able to analyze data and generate actionable insights