Online Marketing Specialist

**About Us**

We are looking for a skilled Online Marketing Specialist to join our team and take full ownership of our digital advertising campaigns. This role requires someone who can independently create, launch, and optimize engaging ads across multiple platforms to drive our marketing success.

• *Key Responsibilities**:
• Fully conceptualize, design, and execute online advertising campaigns on platforms such as Facebook, Google Ads, Instagram, Meta, TikTok, and more.
• Create both video and still ad content to target specific audiences effectively.
• Monitor and analyze ad performance metrics, identifying trends and implementing improvements to maximize ROI.
• Work collaboratively with internal teams to align ad strategies with overall business goals.
• *Requirements**:
• Demonstrated experience in creating and managing ad campaigns across multiple platforms (portfolio required).
• Proficiency with ad tools for Facebook/Meta, Google Ads, Instagram, and TikTok.
• Strong creative and technical skills to develop ads independently, from concept to launch.
• Analytical mindset with the ability to interpret ad performance metrics and adjust strategies accordingly.
• Excellent organizational skills and ability to meet deadlines.
• *Preferred Qualifications**:
• Experience in running ad campaigns for physical products or retail businesses.
• Knowledge of advanced ad strategies such as retargeting and A/B testing.
• Certifications in Google Ads, Meta Blueprint, or similar platforms.
• Familiarity with analytics tools like Google Analytics or Meta Business Suite.
• *À propos de nous**:

Nous recherchons un(e) spécialiste en marketing en ligne talentueux(se) pour rejoindre notre équipe et prendre en charge l’intégralité de nos campagnes publicitaires numériques. Ce poste nécessite une personne capable de créer, lancer et optimiser des publicités attrayantes sur plusieurs plateformes de manière autonome, afin de contribuer au succès de nos efforts marketing.

• *Responsabilités principales**:
• Concevoir, planifier et exécuter des campagnes publicitaires en ligne sur des plateformes telles que Facebook, Google Ads, Instagram, Meta, TikTok et autres.
• Créer du contenu publicitaire, vidéo et images fixes, pour atteindre efficacement des publics ciblés.
• Surveiller et analyser les performances des publicités, identifier les tendances et mettre en œuvre des améliorations pour maximiser le retour sur investissement (ROI).
• Collaborer avec les équipes internes pour aligner les stratégies publicitaires sur les objectifs globaux de l’entreprise.
• *Exigences**:
• Expérience avérée dans la création et la gestion de campagnes publicitaires sur plusieurs plateformes (portfolio requis).
• Maîtrise des outils publicitaires pour Facebook/Meta, Google Ads, Instagram et TikTok.
• Compétences créatives et techniques solides pour développer des publicités de manière autonome, de la conception au lancement.
• Esprit analytique pour interpréter les performances des publicités et ajuster les stratégies en conséquence.
• Excellentes compétences organisationnelles et capacité à respecter les délais.
• *Qualifications préférées**:
• Expérience dans la gestion de campagnes publicitaires pour des produits physiques ou des entreprises de vente au détail.
• Connaissance des stratégies publicitaires avancées telles que le reciblage et les tests A/B.
• Certifications en Google Ads, Meta Blueprint ou plateformes similaires.
• Familiarité avec des outils d’analyse tels que Google Analytics ou Meta Business Suite.
• *Job Types**: Full-time, Permanent

Schedule

• Monday to Friday

Application question(s)

• Have you personally placed ads on Meta platforms (Facebook and Instagram)? If yes, which tools or platforms (e.g., Ads Manager) have you used? Can you provide examples of the ads you’ve worked on?
• Have you tested the performance of your ads? If yes: How did you measure success (e.g., CTR, ROI)? Can you share an example of how you optimized an ad based on performance data?
• Can you share your portfolio or samples of ads you’ve created and managed? How many years of experience do you have in creating and managing Meta ads?
• Are you familiar with running A/B tests for ads? If yes, what kind of insights have you gained from A/B testing? What tools do you use to analyze the performance of your campaigns?
• Have you worked on ad campaigns independently, or was it part of a team effort? Do you have experience with other platforms or tools, such as Google Ads, TikTok, or LinkedIn ads? (Optional but good to know)
• When can you start work if you are hired?
• What is the minimum starting salary you will accept?

Work Location: In person