THE OPPORTUNITY

Swish Breaks is redefining live shopping at scale. Headquartered in NYC, we're the fastest-growing live commerce company in the U.S., powering 100,000+ orders / month across Whatnot, Fanatics Live, TikTok, and our own digital experiences. This isn't a corporate job, it's a front-row seat to building the future of live commerce. Our team moves fast, obsesses over the product, and is redefining the shopping experience for customers all over the globe. If you want to help change the game this is the place.

About The Role

Swish Breaks is hiring a Head of Growth & Marketing to own our full customer growth engine — acquisition, CRM, lifecycle, paid media, retention, and performance analytics. You will design the strategy, build the systems, and execute the campaigns that turn viewers into loyal buyers and buyers into repeat customers. This is a strategist–builder role for someone who loves data, experiments fast, and can translate insights into scalable growth. You'll partner closely with Swish's Brand & Content team and report directly to the COO to drive measurable customer and revenue outcomes across all channels.

Responsibilities

You will:

Own Swish's growth strategy across acquisition, retention, paid media, lifecycle, and community-driven channels
Build and optimize CRM systems including segmentation, triggers, journeys, and repeat-purchase funnels
Lead paid acquisition across Meta, TikTok, and YouTube — budgets, targeting, creative testing, and CAC performance
Run full-funnel campaigns with clear goals, channel plans, and measurable lifts in traffic, conversion, and retention
Partner with Brand & Content on briefs, messaging, and creative that drives performance
Collaborate with VIP Experience team to enable data-driven segmentation, upgrade paths, and targeted offers
Build and lead a high-performing growth team across CRM, paid, and analytics

Experience & Qualifications

You have:

8–12+ years in growth, CRM, lifecycle, or performance marketing within high-growth consumer or marketplace environments
3-5+ years leading high performing teams
Proven strategist + builder who can design systems and execute campaigns hands-on
Strong CRM expertise across segmentation, behavioral triggers, automation, and multi-channel lifecycle flows
Paid media experience running Meta/TikTok/YouTube with clear CAC and performance responsibility
Deep analytical skills in funnel analysis, cohort insights, attribution, and CAC/LTV modeling; SQL a plus
AI-literate, using automation and intelligent workflows to accelerate execution

BONUS POINTS

Experience in live shopping, creator marketplaces, ecommerce, sports, and/or TCG
You are a culture warrior and thrive in expressive environments (streetwear, sports, gaming, media)
You love creators, fans, collectors, and the culture that surrounds them — this isn't just a job to you

How We Work

Model championship culture: speed, precision, no ego, no drama, high accountability
High ownership: Leaders here solve, not wait
No ego: We review, take feedback, fix mistakes fast
Speed + judgment: You ship constantly
AI-first: If it can be automated, you automate it
In-office energy: Culture doesn't build itself on Zoom

Compensation Range: $150K - $175K

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Head of Growth & Marketing