Position: VP of E-commerce

About NIRA

NIRA is a pioneering skincare brand transforming the health and beauty industry by creating a new category of professional-grade, at-home skincare devices. We are committed to efficacy, quality, transparency, and innovation—developing solutions that deliver real, clinically proven results.

Position Overview

The VP of E-Commerce will own the full digital revenue ecosystem, responsible for scaling NIRA’s online sales, optimizing the customer journey, and elevating our brand across all digital channels.

Key Responsibilities -

Brand Strategy

Partner with the CEO to define and execute the company’s brand and growth strategy.
Support strategic initiatives with market insights, benchmarking, and best practices.
Determine and manage internal vs. external marketing resources.

E-Commerce Leadership

Lead all aspects of the e-commerce business, including UX/UI, testing, and merchandising.
Ensure a seamless, high-performing customer journey.

Product Marketing

Shape and execute brand and product positioning across digital channels.
Oversee social, PR, content, and customer insights.

CRM & Retention

Own email, SMS, and loyalty programs to strengthen lifetime value.
Develop CRM strategies to deepen engagement.

Customer Acquisition

Manage paid media, affiliates, influencers, SEO, display, and remarketing.
Build scalable, ROI-driven acquisition programs.

Analytics & Optimization

Lead performance analytics and data-driven funnel optimization.

Creative Management

Oversee designers, copywriters, photographers, and videographers.
Ensure creative aligns with brand standards.

Website & Platform Oversight

Manage daily e-commerce platform performance, speed, and stability.

Product & Operations Integration

Partner with product and fulfillment teams for accurate inventory and launches.

Cross-Functional Collaboration

Work with marketing, design, tech, and operations on campaigns and site updates.

Vendor & Partner Management

Manage agencies, platform providers, payment processors, and logistics partners.

Market Awareness

Stay current on e-commerce trends and beauty/wellness industry shifts.

Requirements

Bachelor’s degree in Business, Marketing, or related field.
5–10+ years in e-commerce or digital marketing.
Experience in beauty, skincare, wellness, or consumer tech preferred.
Expertise with Shopify/Magento/WooCommerce and analytics tools.
Strong analytical and communication skills.
Proven leadership in scaling teams.
Entrepreneurial, creative, and execution-focused mindset.

Work Location

The role is based in Derry, NH. Minimum 3 in-office days per week (Mon–Thu), with flexibility to increase to 5 days as needed.

Job Type: Full-time

Pay: $140,000.00 - $200,000.00 per year

Benefits

401(k)
401(k) matching
Dental insurance
Employee discount
Flexible spending account
Health insurance
Life insurance
Paid time off
Vision insurance

Education

High school or equivalent (Preferred)

Experience

E-commerce: 7 years (Required)

Ability to Relocate

Derry, NH 03038: Relocate before starting work (Required)

Work Location: Hybrid remote in Derry, NH 03038

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Vice President, eCommerce