Vice President, eCommerce

Position: VP of E-commerce

About NIRA

NIRA is a pioneering skincare brand transforming the health and beauty industry by creating a new category of professional-grade, at-home skincare devices. We are committed to efficacy, quality, transparency, and innovation—developing solutions that deliver real, clinically proven results.

Position Overview

The VP of E-Commerce will own the full digital revenue ecosystem, responsible for scaling NIRA’s online sales, optimizing the customer journey, and elevating our brand across all digital channels.

Key Responsibilities -

Brand Strategy

• Partner with the CEO to define and execute the company’s brand and growth strategy.
• Support strategic initiatives with market insights, benchmarking, and best practices.
• Determine and manage internal vs. external marketing resources.

E-Commerce Leadership

• Lead all aspects of the e-commerce business, including UX/UI, testing, and merchandising.
• Ensure a seamless, high-performing customer journey.

Product Marketing

• Shape and execute brand and product positioning across digital channels.
• Oversee social, PR, content, and customer insights.

CRM & Retention

• Own email, SMS, and loyalty programs to strengthen lifetime value.
• Develop CRM strategies to deepen engagement.

Customer Acquisition

• Manage paid media, affiliates, influencers, SEO, display, and remarketing.
• Build scalable, ROI-driven acquisition programs.

Analytics & Optimization

• Lead performance analytics and data-driven funnel optimization.

Creative Management

• Oversee designers, copywriters, photographers, and videographers.
• Ensure creative aligns with brand standards.

Website & Platform Oversight

• Manage daily e-commerce platform performance, speed, and stability.

Product & Operations Integration

• Partner with product and fulfillment teams for accurate inventory and launches.

Cross-Functional Collaboration

• Work with marketing, design, tech, and operations on campaigns and site updates.

Vendor & Partner Management

• Manage agencies, platform providers, payment processors, and logistics partners.

Market Awareness

• Stay current on e-commerce trends and beauty/wellness industry shifts.

Requirements

• Bachelor’s degree in Business, Marketing, or related field.
• 5–10+ years in e-commerce or digital marketing.
• Experience in beauty, skincare, wellness, or consumer tech preferred.
• Expertise with Shopify/Magento/WooCommerce and analytics tools.
• Strong analytical and communication skills.
• Proven leadership in scaling teams.
• Entrepreneurial, creative, and execution-focused mindset.

Work Location

The role is based in Derry, NH. Minimum 3 in-office days per week (Mon–Thu), with flexibility to increase to 5 days as needed.

Job Type: Full-time

Pay: $140,000.00 - $200,000.00 per year

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Education

• High school or equivalent (Preferred)

Experience

• E-commerce: 7 years (Required)

Ability to Relocate

• Derry, NH 03038: Relocate before starting work (Required)

Work Location: Hybrid remote in Derry, NH 03038