**Part-Time Social Media Marketing Specialist (Bilingual: English & Chinese)**

*Overview**
*Key Responsibilities**
Develop and implement tailored social media strategies to increase brand visibility and audience engagement.
Create, edit, and publish engaging content in both **English and Chinese**, including graphics, videos, and written posts, optimized for platforms such as **Facebook, YouTube, TikTok, and Little Red Book (Xiaohongshu)**.
Shoot and produce short-form videos using **AI tools** to create captivating, shareable content.
Monitor social media trends, audience feedback, and engagement opportunities, responding to comments and messages promptly and professionally.
Conduct research on industry trends and competitors to continually refine our content strategies.
Leverage social media management tools to schedule posts, track analytics, and generate insights for performance improvement.
Collaborate with the broader marketing team to align social media efforts with overall campaign goals.
Assist in graphic design projects using tools like **Adobe Illustrator** to create visually appealing content.
*Required Skills & Qualifications**
Fluency in **both English and Chinese**, with the ability to create content in both languages.
Strong knowledge of social media platforms, including **Facebook, YouTube, TikTok, and Little Red Book (Xiaohongshu)**.
Proficiency in creating and editing videos, with experience using **AI tools** to streamline production.
Familiarity with digital marketing strategies and **SEO best practices** to optimize content performance.
Hands-on experience with social media management tools (e.g., **Hootsuite**) and basic analytics platforms (e.g., **Google Analytics**).
Proficiency in **Adobe Creative Suite**, particularly **Adobe Illustrator**, to create high-quality graphics.
Excellent communication skills, both written and verbal, with a keen eye for detail.
Creative thinking and the ability to adapt to a fast-paced, dynamic environment.
*Job Type**: Part-time

Pay: From $22.60 per hour

Expected hours: 20 per week

Additional pay

Overtime pay
*Benefits**:
Flexible schedule

Flexible language requirement

French not required

Schedule

Day shift
Monday to Friday
*Experience**:
Marketing: 1 year (preferred)

Work Location: In person

✨ Job alerts

✨ Job alerts

Social Media Marketing