Social Media Marketing

**Part-Time Social Media Marketing Specialist (Bilingual: English & Chinese)**

• *Overview**
• *Key Responsibilities**
• Develop and implement tailored social media strategies to increase brand visibility and audience engagement.
• Create, edit, and publish engaging content in both **English and Chinese**, including graphics, videos, and written posts, optimized for platforms such as **Facebook, YouTube, TikTok, and Little Red Book (Xiaohongshu)**.
• Shoot and produce short-form videos using **AI tools** to create captivating, shareable content.
• Monitor social media trends, audience feedback, and engagement opportunities, responding to comments and messages promptly and professionally.
• Conduct research on industry trends and competitors to continually refine our content strategies.
• Leverage social media management tools to schedule posts, track analytics, and generate insights for performance improvement.
• Collaborate with the broader marketing team to align social media efforts with overall campaign goals.
• Assist in graphic design projects using tools like **Adobe Illustrator** to create visually appealing content.
• *Required Skills & Qualifications**
• Fluency in **both English and Chinese**, with the ability to create content in both languages.
• Strong knowledge of social media platforms, including **Facebook, YouTube, TikTok, and Little Red Book (Xiaohongshu)**.
• Proficiency in creating and editing videos, with experience using **AI tools** to streamline production.
• Familiarity with digital marketing strategies and **SEO best practices** to optimize content performance.
• Hands-on experience with social media management tools (e.g., **Hootsuite**) and basic analytics platforms (e.g., **Google Analytics**).
• Proficiency in **Adobe Creative Suite**, particularly **Adobe Illustrator**, to create high-quality graphics.
• Excellent communication skills, both written and verbal, with a keen eye for detail.
• Creative thinking and the ability to adapt to a fast-paced, dynamic environment.
• *Job Type**: Part-time

Pay: From $22.60 per hour

Expected hours: 20 per week

Additional pay

• Overtime pay
• *Benefits**:
• Flexible schedule

Flexible language requirement

• French not required

Schedule

• Day shift
• Monday to Friday
• *Experience**:
• Marketing: 1 year (preferred)

Work Location: In person