Digital Advertising Campaign Associate

Scope: Management and optimization of media planning and digital advertising campaigns for TBDC & BHive SUV and the OINP programs.

Key Responsibilities

Strategic Development & Execution

• Develop and implement effective digital advertising strategies aimed at driving targeted traffic, increasing conversions, and maximizing ROI.
• Ensure alignment of digital campaigns with the overarching marketing goals of TBDC & BHive SUV and OINP.

Media Planning

• Strategically plan and execute digital ad campaigns across platforms such as LinkedIn Campaign Manager, Google AdWords (Display, Search & YouTube), and Facebook Ad Manager.
• Conduct creative analyses to discern top-performing creatives and subsequently refine their performance.
• Lead A/B testing efforts for ad creatives, driving continuous enhancement in campaign efficacy.
• Evaluate landing page effectiveness, quality of generated leads, and holistic campaign performance for data-based optimizations.
• Assure fluid integration of generated leads into designated tracking sheets for streamlined reporting.
• Conduct periodic reviews of digital lead status to monitor ongoing progress and pinpoint areas ripe for enhancement.

Communication & Collaboration

• Engage in collaborative weekly reviews with partnering agency to scrutinize digital ad performances, pinpoint improvement areas, and align on forthcoming strategies.
• Participate in weekly discussions with team, focusing on sales prospects, offering marketing support, and ensuring consistent alignment between marketing and sales endeavors.
• Engage in a weekly consultative call with Team to present a summary of the campaign's performance, shed light on pivotal insights, and suggest strategy refinements.

Reporting & Administration

• Maintain the digital spend tracker, diligently noting platform-wise allocations and performance marketing data. Ensure monthly updates on the DM Dashboard.
• Oversee the management of the OINP invoicing sheet, confirming punctual updates and meticulous recording of expenditure.
• Periodically draft and present exhaustive performance reports for TBDC SUV, encompassing pivotal metrics, insights, and forward-looking recommendations.

Desired Qualifications

• Bachelor’s degree in Marketing, Business, or a related field with 4-5 yeards of experience.
• Proven experience in digital advertising, media planning, and campaign management.
• Proficiency with advertising platforms such as LinkedIn Campaign Manager, Google AdWords, and Facebook Ad Manager.
• Strong analytical skills and experience with A/B testing, performance analysis, and optimization strategies.
• Excellent communication and collaboration skills.
• Detail-oriented with a penchant for accurate and timely reporting.
• *Job Types**: Full-time, Permanent
• *Salary**: $60,000.00-$65,000.00 per year

Flexible Language Requirement

• French not required

Schedule

• Monday to Friday
• *Education**:
• Bachelor's Degree (preferred)

Ability to Commute

• Weston, ON M5V 2Y1 (preferred)

Ability to Relocate

• Weston, ON M5V 2Y1: Relocate before starting work (preferred)

Work Location: Hybrid remote in Weston, ON M5V 2Y1