Marketing Automation Specialist

At Altasciences we all move in unison to assist and work in the discovery, development, and manufacturing of new drug therapies to get them faster to people who need them. No matter your role, we all play an important part and you will have a significant impact on the health and well-being of people across the globe. By living our values of Employee Development, Customer Focus, Quality and Excellence, Respect and Integrity, we look to foster a passionate and collaborative work environment and we are looking for talented and enthusiastic people, like you, to join our growing team Whether you’re a recent college graduate or seeking your next career opportunity, it’s time to discover your future at Altasciences. We are better together and together We Are Altasciences.

The Marketing Automation Specialist, works very closely with all members of the Marketing team across services and the Business Development team, and is responsible for providing creative and data-driven directions for marketing campaigns pushed to our clients (across multiple tools). This position requires a keen understanding of marketing automation, personalized and dynamic creative content, audience segmentation, insights and data measurements, and advanced problem-solving skills. You will be working in a fast-paced environment managing multiple projects at once.

• *Primary Responsibilities**:

Vendor Management

• Liaise with SEO/SEM and IT vendors to ensure projects are delivered on time and on budget, providing them, prompt direction and responses.

Client Relation Management

• Support business development and Marketing CRM needs: evaluation and implementation of new features/functions, segmenting audience lists, creating reports and dashboards, workflows, system configuration, as well as user training and support.
• Evaluate and set up the system to track marketing KPIs, campaign, leads, website inquiries, etc.
• Configure Salesforce for additional customization
• Transition the marketing team to Pardot and continue to evaluate and customize the tool to bring marketing’s use of automation to the next level.
• In partnership with the SEO vendor and Marketing team, lead the SEO/SEM optimization project.
• In partnership with the website vendor and IT, lead the web site optimization project.
• Manage messages and functionality to ensure compliance to global anti-spam regulations e.g., GDPR in Europe and CASL in Canada.

Marketing Metrics

• Constantly monitor and measure marketing campaign results to optimize the perspective customer segments and report to the marketing team to increase conversions and engagement.
• Report back and create valuable feedback by providing insights and analysis on all campaign key performance indicators and performance metric (e.g., click reports, web traffic, and rankings, etc.).
• Create compelling marketing campaigns and paths for different personas, and constantly iterate and test to drive improvement.
• Establish KPIs and configure standard reports to measure tactic and campaign success as well as business results.

Other

• Work closely with the team to develop the social media/PPC ad strategy in terms of format, platform, keywords etc.
• Complete other projects/tasks upon request.
• *Desired Profile**:
• University degree related to digital marketing, computer science or online technologies or combination of any equivalent education and experience.
• Self-driven and independent
• Creative thinker, who is an assertive problem solver with an analytical mind
• Data enthusiast, knows how to read and interpret data
• The ability to thrive in a fast-paced environment
• Able to interact professionally and positively with colleagues from various departments and at different levels
• Must demonstrate strong attention to detail, accuracy, and resourcefulness
• Excellent project management and organizational skills
• CRM experience
• Experience with SEO/SEM campaigns
• Solid computer skills, including MS Excel, web analytics and Google Adwords

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Altasciences is an equal opportunity employer committed to diversity and inclusion. Our goal is to attract, develop and retain highly talented employees from diverse backgrounds, allowing us to benefit from a wide variety of experiences and perspectives. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability or any other protected grounds under applicable legislation. Reasonable accommodations for persons with disabilities during the recruitment process are available upon request. Join us at Altasciences