Description

The E-Commerce Manager will lead glassybaby's online sales channel, focusing on creating a seamless, date driven digital shopping experience. This role combines strategic thinking with hands-on execution in site management, analytics, and customer experience optimization.

Requirements

Primary Duties:

Website management & optimizations: oversee day-to-day operations of glassybaby.com, ensuring site functionality, speed, and user experience. Collaborate with design and development teams to implement updates, new features, and seasonal campaigns.
Customer behavior analytics: analyze customer journey data to identify trends, pain points, and opportunities for conversion optimization. Use tools like Google analytics, heatmaps, and session recording to understand user behavior and improve UX.
Develop dashboards and report to track KPIs such as conversion rates, AOV, traffic sources and retention. Apply insights to personalize experiences and recommend product strategies based on customer preferences.
Performance & Growth: Monitor and report on e-commerce performance metrics, providing actionable insights for leadership. Drive initiatives to improve site engagement, reduce cart abandonment, and increase repeat purchases.
Customer Experience: Ensure smooth checkout, shipping, and post-purchase experience. Partner with customer service to resolve escalations and improve satisfaction.
Marketing Integration: Coordinate with social, email and paid media teams to align campaigns and drive traffic. Support SEO/SEM strategies to maximize organic and paid visibility.
Inventory and Fulfillment Coordination: Work closely with operations to maintain accurate stock levels and timely fulfillment. Integrate e-commerce workflows with NetSuite ERP for inventory, order management, and reporting.

Measurement of Performance

Conversion Rate: Increase by 15% with the first year.
Average Order Value (AOV): Grow by 8-10% through upsell and cross-sell strategies.
Cart Abandonment Rate: Reduced by 15% through improved UX and remarketing.
Revenue Growth: Achieve 15%f YoY growth in online sales.
Site Performance: Maintain page load times under 3 seconds and uptime of 99.9%.

Knowledge, Skill, And Abilities

Strong proficiency in Google Analytics, data visualization, tools, and e-commerce platforms (Shopify)
Inventory and order management.
Skilled in A/B testing and conversion rate optimization
Excellent analytical, project management and excellent verbal and written communication skills
Passion for mission-driven brands and philanthropy
expert in multi-tasking; able to prioritize and work under pressure.
deep understanding of the retail marketplace; ability to identify and access competitive environment.
fluent in retail reporting; ability to analyze business health.
demonstrated critical thinking skills, analytical thinker.
highly organized with careful attention to detail
ability to work and influence cross-functionally

Education, Experience, Certifications, Licenses

Bachelor's degree in marketing, Business, Data Analytics, or related fields
3 – 5 years of experience in e-commerce management, preferably in retail or lifestyle brands
Proficient in Google Analytics and Shopify
Experience with NetSuite ERP

Physical Demands

Ability to regularly lift-up to thirty-five pounds and rarely lift to fifty pounds.
Frequent standing and walking.
Must be able to work in conditions that are impacted by weather and climate.
Must be able to speak and hear well enough to conduct conversations.
Vision abilities are critical and include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus.
Must be able to work in an environment where noise level is usually moderate.
Frequent use of hands to finger, handle, or feel; must be able to frequently reach with hands and arms; below, at and above the waistline

Benefits

Medical/Vision/Dental Insurance
401K with a Match
Paid Life Insurance and AD&D
Voluntary Life Insurance and AD&D
Short-term Disability and Critical and Accident Insurance Program
HSA and FSA
Pet Insurance

✨ Job alerts

✨ Job alerts

E-Commerce Manager