E-Commerce Manager

Description
The E-Commerce Manager will lead glassybaby's online sales channel, focusing on creating a seamless, date driven digital shopping experience. This role combines strategic thinking with hands-on execution in site management, analytics, and customer experience optimization.
Requirements
Primary Duties:

• Website management & optimizations: oversee day-to-day operations of glassybaby.com, ensuring site functionality, speed, and user experience. Collaborate with design and development teams to implement updates, new features, and seasonal campaigns.
• Customer behavior analytics: analyze customer journey data to identify trends, pain points, and opportunities for conversion optimization. Use tools like Google analytics, heatmaps, and session recording to understand user behavior and improve UX.
• Develop dashboards and report to track KPIs such as conversion rates, AOV, traffic sources and retention. Apply insights to personalize experiences and recommend product strategies based on customer preferences.
• Performance & Growth: Monitor and report on e-commerce performance metrics, providing actionable insights for leadership. Drive initiatives to improve site engagement, reduce cart abandonment, and increase repeat purchases.
• Customer Experience: Ensure smooth checkout, shipping, and post-purchase experience. Partner with customer service to resolve escalations and improve satisfaction.
• Marketing Integration: Coordinate with social, email and paid media teams to align campaigns and drive traffic. Support SEO/SEM strategies to maximize organic and paid visibility.
• Inventory and Fulfillment Coordination: Work closely with operations to maintain accurate stock levels and timely fulfillment. Integrate e-commerce workflows with NetSuite ERP for inventory, order management, and reporting.
  

Measurement of Performance

• Conversion Rate: Increase by 15% with the first year.
• Average Order Value (AOV): Grow by 8-10% through upsell and cross-sell strategies.
• Cart Abandonment Rate: Reduced by 15% through improved UX and remarketing.
• Revenue Growth: Achieve 15%f YoY growth in online sales.
• Site Performance: Maintain page load times under 3 seconds and uptime of 99.9%.
  

Knowledge, Skill, And Abilities

• Strong proficiency in Google Analytics, data visualization, tools, and e-commerce platforms (Shopify)
• Inventory and order management.
• Skilled in A/B testing and conversion rate optimization
• Excellent analytical, project management and excellent verbal and written communication skills
• Passion for mission-driven brands and philanthropy
• expert in multi-tasking; able to prioritize and work under pressure.
• deep understanding of the retail marketplace; ability to identify and access competitive environment.
• fluent in retail reporting; ability to analyze business health.
• demonstrated critical thinking skills, analytical thinker.
• highly organized with careful attention to detail
• ability to work and influence cross-functionally
  

Education, Experience, Certifications, Licenses

• Bachelor's degree in marketing, Business, Data Analytics, or related fields
• 3 – 5 years of experience in e-commerce management, preferably in retail or lifestyle brands
• Proficient in Google Analytics and Shopify
• Experience with NetSuite ERP
  

Physical Demands

• Ability to regularly lift-up to thirty-five pounds and rarely lift to fifty pounds.
• Frequent standing and walking.
• Must be able to work in conditions that are impacted by weather and climate.
• Must be able to speak and hear well enough to conduct conversations.
• Vision abilities are critical and include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus.
• Must be able to work in an environment where noise level is usually moderate.
• Frequent use of hands to finger, handle, or feel; must be able to frequently reach with hands and arms; below, at and above the waistline
  

Benefits

• Medical/Vision/Dental Insurance
• 401K with a Match
• Paid Life Insurance and AD&D
• Voluntary Life Insurance and AD&D
• Short-term Disability and Critical and Accident Insurance Program
• HSA and FSA
• Pet Insurance