Director of Marketing

Wright Rehabilitation and Healthcare Center

Wright Rehabilitation and Healthcare Center, a premier skilled nursing and rehabilitation facility, is seeking a high-performing Director of Marketing to aggressively drive census growth and strengthen referral market share.

This is a results-driven leadership role for a seasoned SNF marketing professional who understands how to build, defend, and grow census in a competitive healthcare market. Only candidates with proven Skilled Nursing Facility (SNF) marketing experience will be considered.

Position Summary

The Director of Marketing is directly accountable for census growth, payer mix optimization, and referral conversion. This leader will own the facility’s census strategy, execute high-impact outreach, and maintain dominant referral relationships with hospitals, physicians, discharge planners, and managed care partners.

Success in this role is measured by consistent census performance, referral volume, and conversion results.

Qualifications

Required

Minimum 2+ years of marketing leadership experience in a Skilled Nursing Facility (SNF)
Demonstrated success in driving census growth and improving payer mix
Strong working knowledge of Medicare, Medicaid, and managed care networks
Proven ability to manage referral pipelines, CRMs, and census reporting
Confident communicator with strong negotiation and relationship-building skills
Highly accountable, competitive, and goal-oriented mindset

Key Responsibilities

Own and execute the facility’s census growth strategy, with clear weekly and monthly targets
Build, maintain, and expand high-producing hospital and managed care referral relationships
Aggressively manage referral pipelines to maximize conversion rates and speed-to-admission
Lead and hold the admissions and marketing team accountable to daily follow-up, conversion metrics, and performance standards
Identify census barriers and implement corrective action plans immediately
Monitor competitor activity and adjust outreach strategies to protect and grow market share
Track, analyze, and report census trends, payer mix, referral sources, and ROI

Performance Expectations

Deliver consistent census growth aligned with facility and regional targets
Maintain strong Medicare and managed care census
Demonstrate measurable improvement in referral conversion rates
Establish Wright Rehabilitation and Healthcare Center as a top-choice provider in the local referral market

What We Offer

Competitive base salary with aggressive performance-based incentives
Comprehensive benefits package including health, dental, vision, PTO, and 401(k)
Supportive regional and corporate leadership focused on growth
Opportunity to lead a high-impact marketing operation with clear expectations and accountability

This is a high-visibility, performance-driven leadership role. Only candidates with direct SNF marketing experience and a proven track record of census growth will be considered.

If you thrive in a fast-paced environment where results matter, apply today.

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Director of Marketing