Head of Growth / User Acquisition

Scottsdale, AZ | Hybrid or Remote | Direct Hire

Overview

If you love being in the platforms, moving fast, and turning performance data into smarter growth decisions, this role is built for you.

Our client, a fast-growing AI-powered, direct-to-consumer fintech company, is hiring a Head of Growth / User Acquisition to own paid acquisition end-to-end. This is a hands-on performance role—not a “manage agencies and review decks” job. You will personally build, run, optimize, and scale campaigns, with attribution and measurement at the center of how spend decisions get made.

The acquisition mix is heavily weighted toward Meta (approximately 70–80% of spend), with TikTok as a key channel (Google experience is a plus). The team manages significant monthly ad spend, so they need someone who is comfortable operating at scale and accountable for results across both web and mobile/app campaigns.

This role can be hybrid or remote; local residency is not required.

What you’ll do

Own paid user acquisition across Meta and TikTok (primary focus), with Google as an added advantage
Manage campaigns end-to-end: build, launch, structure, pace budgets, optimize, test, and scale
Optimize performance against KPIs including CPA, CAC, ROAS, and LTV
Run structured experiments across audiences, creative angles, messaging, bids, budgets, and placements
Operate confidently at meaningful budget levels and scale efficiently
Partner with creative/content teams to translate performance insights into better ads and more winners
Collaborate with product and marketing to improve landing pages, onboarding flows, and conversion paths across web and mobile
Own attribution and measurement using an MMP (experience with Singular strongly preferred)
Ensure data integrity across channels and use attribution insights to guide budget allocation and testing priorities
Identify new channels, formats, and tactics to unlock incremental growth
Execute within platform policies and regulatory considerations typical of finance/credit products

What we’re looking for

2–5+ years of hands-on growth marketing or paid media experience
Proven ownership of campaigns start to finish (setup → optimization → analysis → scaling)
Deep experience running performance acquisition on Meta, plus strong working experience with TikTok
Experience managing both web and mobile/app acquisition campaigns
Comfort operating at scale with significant budgets
Strong understanding of paid media performance metrics and optimization levers
Experience with a Mobile Measurement Partner (MMP) and customer journey analytics (Singular preferred; comparable tools acceptable)
Analytical, proactive, and comfortable operating independently without micromanagement

Nice to have

Google campaign experience (Search/YouTube/Performance Max)
Fintech or other regulated-industry experience
Incrementality testing, cohort analysis, or advanced attribution modeling
Track record of scaling spend efficiently across multiple channels and placements

What’s in it for you

Competitive compensation + equity
Hybrid or remote flexibility
Comprehensive benefits: Health, dental, and vision coverage
Unlimited PTO
Stock option plan
Training and development opportunities
Fast-paced environment with high ownership and measurable impact
On-site perks (food/snacks) when in office

Work Authorization

Candidates must be authorized to work in the United States on a full-time basis. Sponsorship is not available for this role.

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