Role Overview

We’re seeking a trustworthy, focused & results-driven Digital Marketing Specialist to manage & grow our online presence & engagement. In this role, you will be the "all-in-one" engine for our digital growth—responsible for auditing & optimizing our website's SEO, producing high-quality written & visual content, and managing our social media engagement.

Key Responsibilities

SEO Analysis & Optimization: Utilize industry-standard software to evaluate website health, perform keyword research & implement on-page & technical SEO improvements making website & social media channels prominent amongst AI & search engine results.
Content Creation: Draft, edit, & publish high-ranking blog posts & website pages that align with our SEO strategy & brand voice while maintaining compliance with industry constraints.
Social Media Management: Develop & execute a consistent posting schedule across all relevant platforms. You will be responsible for community engagement & growing our digital footprint.
Graphic Design: Use Canva (or comparable tools) to create professional, branded visual assets for social media, blogs, & marketing collateral.
Video Production: Edit, publish & promote video & podcast content (Reels, TikToks, YouTube Shorts) to drive engagement & brand awareness.
Performance Reporting: Monitor & report on key metrics to ensure digital marketing efforts are meeting traffic, engagement & conversion goals.

Required Skills & Qualifications

Experience: 2+ years of experience in a digital marketing, content creation role.
SEO Expertise: Proven ability to use SEO software for site audits, backlink analysis, & keyword tracking.
Content Flair: Writing & storytelling skills with an understanding of how to write for both humans, AI & search engines.
Technical Design: Proficiency in Canva for graphic design & basic video editing tools (e.g., CapCut, Adobe Premiere Rush, or Canva Video Editor).
Platform Knowledge: Deep familiarity with social media algorithms (YouTube, LinkedIn, TikTok, etc.) & best practices for publishing/promotion.

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Digital Marketer