Senior Integrated Marketing Specialist

Senior Integrated Marketing Specialist

The Wikimedia Foundation seeks a Senior Integrated Marketing Specialist (IC6) to lead marketing initiatives with autonomy.

• Lead integrated marketing campaigns from strategy through execution and measurement, including data-driven objectives, KPIs, audience segmentation, and channel mix.
• Manage paid media planning, execution, optimizations, and reporting.
• Drive product marketing initiatives, including campaign planning, messaging, and cross-functional alignment.
• Support the Website Refresh project, leading content strategy and development for brand alignment and user engagement.
• Collaborate with Product, Brand Studio, Fundraising, External Comms, and other teams to deliver innovative marketing programs that drive global growth and engagement.
• Maintain brand consistency and quality across all marketing campaigns and assets.
• Manage external agencies to ensure high-quality delivery and alignment with strategic goals.

Skills & Experience

• 8+ years of marketing experience with extensive knowledge of marketing communications.
• Proven ability to lead complex, multi-channel campaigns with minimal supervision.
• Expertise in paid media strategy, execution, and optimization.
• Strong stakeholder management and collaboration skills across cross-functional teams.
• Experience managing creative and production workflows, both internally and with agencies.