Sports Marketing Manager

Our client, a dynamic organization in the Leisure & Sports sector, is seeking an innovative and experienced Sports Marketing Manager to join their team in Philadelphia, Pennsylvania, US . This role is responsible for developing and executing comprehensive marketing strategies to enhance brand visibility, engage target audiences, and drive participation in sporting events and activities. The ideal candidate will have a passion for sports, a deep understanding of marketing principles, and a proven ability to create compelling campaigns. You will manage all aspects of sports marketing initiatives, including sponsorship acquisition and management, event marketing, digital marketing, social media engagement, and public relations. Responsibilities include identifying key market trends, analyzing competitor activities, and developing innovative strategies to differentiate our client's offerings. You will collaborate closely with internal teams, including sales, events, and communications, as well as external agencies and partners. The ability to develop and manage marketing budgets, track campaign performance, and report on key metrics is essential. A Bachelor's degree in Marketing, Sports Management, Business Administration, or a related field is required, with a Master's degree being a plus. Significant experience in sports marketing, with a demonstrated track record of successful campaign execution and sponsorship management, is necessary. Excellent communication, leadership, and project management skills are crucial for this role.

Responsibilities: Develop and implement integrated sports marketing strategies. Identify and secure strategic sponsorship opportunities. Plan and execute marketing campaigns for sporting events and initiatives. Manage digital and social media marketing efforts to engage sports fans. Develop and maintain relationships with media, athletes, and industry partners. Conduct market research and competitive analysis. Manage marketing budgets and track ROI for campaigns. Create engaging marketing collateral and promotional materials. Monitor brand reputation and public perception within the sports landscape. Collaborate with internal teams to align marketing efforts with business goals. Qualifications: Bachelor's degree in Marketing, Sports Management, or related field. Minimum of 7 years of experience in sports marketing or a related field. Proven success in developing and executing marketing campaigns and sponsorship agreements. Strong understanding of digital marketing, social media, and content creation. Excellent communication, negotiation, and project management skills. Ability to analyze marketing data and metrics. Passion for sports and a keen understanding of the sports industry. Experience in event marketing and promotion.