Social Media Marketing Manager

Our client, a dynamic and rapidly growing e-commerce company based in Philadelphia, Pennsylvania, US , is seeking an experienced and creative Social Media Marketing Manager to lead their online presence and engagement strategies. This role is vital in building brand awareness, driving website traffic, and fostering a strong community across various social media platforms. The ideal candidate will have a deep understanding of social media trends, platform algorithms, content creation, and paid social advertising. You will be responsible for developing and executing comprehensive social media campaigns, analyzing performance metrics, and optimizing strategies to achieve marketing objectives. This is an exciting opportunity to make a significant impact in a fast-paced and innovative industry.

Responsibilities: Develop and implement a comprehensive social media strategy aligned with business goals and brand identity. Manage and oversee all company social media accounts (e.g., Instagram, Facebook, Twitter, TikTok, LinkedIn). Create, curate, and schedule engaging and high-quality content (text, images, videos) for social media platforms. Plan and execute paid social media advertising campaigns to drive traffic, conversions, and brand awareness. Monitor social media trends, emerging platforms, and competitor activities to identify new opportunities. Engage with the online community, respond to comments and messages, and foster positive relationships. Analyze social media performance metrics (e.g., reach, engagement, conversions) and provide regular reports with insights and recommendations. Collaborate with marketing, sales, and product teams to ensure cohesive messaging and campaigns. Stay up-to-date with the latest social media best practices, tools, and technologies. Manage social media budget effectively and optimize ad spend for maximum ROI. Qualifications: Bachelor's degree in Marketing, Communications, or a related field. Minimum of 5 years of experience in social media marketing, with a proven track record in e-commerce. In-depth knowledge of major social media platforms, their algorithms, and best practices. Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms. Experience with paid social advertising (e.g., Facebook Ads Manager, Google Ads). Strong content creation skills, including copywriting, graphic design basics, and video editing. Excellent analytical, strategic thinking, and problem-solving abilities. Strong communication, interpersonal, and project management skills. Ability to work independently and as part of a collaborative team. Experience with influencer marketing is a plus. This position offers a competitive salary, performance-based bonuses, and a comprehensive benefits package. Embrace a collaborative and creative work environment with opportunities for professional development. The hybrid model allows for a blend of remote flexibility and in-office team synergy.