Senior Digital Marketing Strategist

We are seeking a highly motivated and experienced Senior Digital Marketing Strategist to join our dynamic, fully remote team. In this pivotal role, you will be responsible for developing and executing comprehensive digital marketing campaigns that drive brand awareness, engagement, and lead generation. You will manage all aspects of our online presence, including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing. Your expertise will be crucial in analyzing market trends, identifying new opportunities, and optimizing campaigns for maximum ROI.

Key Responsibilities

Develop and implement innovative digital marketing strategies across multiple channels to achieve business objectives. Manage and optimize paid advertising campaigns (Google Ads, social media ads) to ensure efficient budget allocation and high conversion rates. Oversee SEO initiatives, including keyword research, on-page optimization, and link-building strategies, to improve organic search rankings. Create and manage engaging content calendars, ensuring alignment with brand voice and marketing goals. Develop and execute email marketing campaigns, including segmentation, automation, and A/B testing. Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide actionable insights and regular reports to stakeholders. Collaborate with cross-functional teams, including sales, product development, and design, to ensure cohesive marketing efforts. Stay abreast of the latest digital marketing trends, tools, and best practices, and recommend new approaches. Manage relationships with external agencies and vendors as needed. Mentor and guide junior marketing team members, fostering a collaborative and results-oriented environment.

This position is based in Tampa, Florida, US , and is a remote-first role, offering flexibility and autonomy. We are looking for a candidate with a proven track record in digital marketing, strong analytical skills, and excellent communication abilities. If you are a strategic thinker with a passion for driving digital growth, we encourage you to apply. Minimum of 5 years of experience in digital marketing is required. Bachelor's degree in Marketing, Communications, or a related field is preferred.