Senior Direct Marketing Strategist

A company is looking for a Senior Direct Marketing Strategist to onboard and support clients using Direct Marketing Services while serving as a strategic expert in lifecycle marketing.

Key Responsibilities

Lead the strategy, development, and optimization of multi-channel campaigns, including segmentation and performance best practices

Partner with internal teams to guide messaging, targeting, and design of campaigns to align with client objectives

Track and analyze campaign performance metrics and provide insights for continuous improvement

Required Qualifications

Bachelor's degree in Marketing, Communications, Business, or a related field or equivalent experience

4+ years of experience in direct or lifecycle marketing with proven ability to manage multi-channel campaigns

Strong proficiency with marketing automation tools, such as ServiceTitan Marketing Pro

Analytical, data-driven approach with experience using performance metrics to recommend improvements

Client-centric mindset with the ability to operate independently and support teammates