Digital Content Manager

A company is looking for a Web Content & Analytics Manager responsible for leading digital content strategy and performance optimization across web platforms.

Key Responsibilities

Manage web content development and optimization to enhance user engagement and support SEO and conversion goals

Analyze user behavior and site performance using analytics tools to generate actionable insights

Collaborate with cross-functional teams to align content initiatives with marketing campaigns and lead nurturing strategies

Required Qualifications

Bachelor's degree or higher in Marketing, Communications, Digital Media, Data Analytics, or a related field

5+ years of experience in web content management, digital marketing, or web analytics

Expertise in web analytics platforms and tag management systems

Strong proficiency in CMS platforms and familiarity with HTML / CSS

Advanced knowledge of SEO best practices and A / B testing tools