Copywriter for Insurance Marketing

A company is looking for a Copywriter who is conversion-driven and capable of producing impactful content.

Key Responsibilities

Develop engaging ad copy for search, video, and other platforms to drive consumer conversions

Craft messaging that resonates across various platforms, including social media and native campaigns

Monitor and analyze key performance metrics to improve ad effectiveness

Qualifications

2-3 years of experience in copywriting, specifically for video scripts, search ads, and email ads

Strong understanding of key metrics that drive ad performance and ability to analyze data

Proven expertise in regulated industries, preferably insurance

Ability to conduct keyword research, testing, and conversion rate optimization

Track record of direct response wins, such as leads and revenue generation