Senior Marketing & Brand Strategy Leader- North America

Vaughan Executive Partners, LLC is seeking a strategic and growth-focused Senior Marketing & Brand Strategy Leader for North America to drive brand strategy, market positioning, and customer engagement. This role will lead marketing initiatives and develop a high-performing marketing team to support the company’s long-term growth objectives.

Responsibilities

• Define and execute marketing strategies to align with business objectives, emphasizing brand positioning, messaging, and market differentiation
• Lead product launches with comprehensive go-to-market strategies that drive awareness, adoption, and revenue growth
• Partner with product teams to educate stakeholders on features, benefits, and competitive advantages
• Conduct market and competitive research to inform strategy and keep the organization ahead of industry trends
• Foster a high-performing marketing team by providing mentorship, professional development, and clear performance expectations
• Develop and implement processes, tools, and frameworks to scale the marketing function effectively as the department grows
• Drive cross-functional alignment with sales, product, and executive leadership to ensure consistent messaging and strategic initiatives
• Monitor and report on KPIs and drive measurable marketing impact across brand awareness, lead generation and conversion, media coverage, customer engagement, sentiment, marketing ROI and budget efficiency
• Exceptional communication and interpersonal skills for internal and external stakeholder engagement
• Strong problem-solving and decision-making abilities, with the ability to influence at all levels of the organization
• Influence stakeholders and drive consensus on strategic initiatives that impact revenue growth and brand positioning

Skills

• Bachelor's degree in marketing or a related field; MBA preferred
• 10+ years of progressive experience in marketing, with at least 5 years in a leadership role
• Proven track record of developing and executing successful B2B marketing strategies that drive revenue growth, lead generation, and market impact
• Experience owning brand strategy and product marketing, driving market differentiation, positioning technical products effectively, and aligning messaging with customer needs and business objectives
• Experience leading and scaling a marketing team, including mentoring and developing talent
• Experience with digital marketing tools, including SEO, SEM, CRM systems, and marketing automation platforms
• Data analytics and reporting for marketing performance, campaign effectiveness, and ROI
• Familiarity with industry-specific marketing practices, including trade shows, technical content, and industrial advertising
• Willingness to travel up to 20%

Company Overview

• At Vaughan Executive Partners, we specialize in executive search and strategic talent solutions designed to elevate organizations and empower individuals. It was founded in 2025, and is headquartered in , with a workforce of 2-10 employees. Its website is https://vaughanexecutivepartners.com/.