Digital Growth Specialist

**JOB TITLE**: Digital Growth Specialist

• *POSITION STATUS**: Temporary - 1 year contract
• *DEPARTMENT**: Ecommerce
• *LOCATION**: Montreal

WHO WE ARE

At Air Canada Vacations, we’re in the business of making dreams travel. That’s why we offer vacation packages, tours, cruises and more tailored to everyone’s individual needs. We like to say we have a vacation for every traveller because we do If you're someone who's passionate about exploring the world and sharing that enthusiasm with our customers, we'd love to welcome you to our team. For over 40 years, Air Canada Vacations has been making travel easy, so come and join us in helping fellow Canadians create unforgettable memories wherever they go.

Description and responsibilities

• Affiliate Marketing Management

Identify and onboard new affiliate opportunities.

Optimize existing affiliate partnerships and regularly report on performance.

• Data and Market Analysis:

Conduct macro-level analyses of internal data and market trends to evaluate channel performance, interdependencies, and opportunities for growth.

• Optimization of Traffic Sources:

Maximize under-utilized, high-converting, always-on traffic sources.

• Cross-Functional Collaboration:

Lead key cross-functional projects to accelerate growth across other digital channels.

• Audience Engagement and Growth:

Develop strategies to target secondary B2C audiences.

Explore innovative approaches to boost engagement and drive bookings.

• Growth Roadmap Development:

Build and prioritize a growth roadmap that identifies opportunities, considers technical and resource dependencies, and aligns with business objectives.

Present plans and projections to senior leadership with clear business cases to support incremental costs.

• SEO and Content Strategy:

Define and implement a technical SEO strategy to enhance organic search visibility.

Identify opportunities for new features and improvements to scale the brand globally.

Provide meaningful insights to inform content projects and ensure alignment with growth objectives.

• Competitor and Industry Trends:

Analyze competitors and stay abreast of industry trends to identify opportunities for differentiation and innovation.

• *Qualifications**:
• Minimum 2 years of experience in a similar position
• Proven experience in affiliate marketing, SEO, and digital growth strategies.
• Knowledge of technical SEO tools and best practices.
• GA4 experience required
• Understanding of Canadian regulations regarding privacy and cookies required
• Strong ability to compile and analyze performance data and metrics, and make highly informed decisions based on analysis
• Experience with collaboration in cross-functional teams, including technical implementation projects with IT stakeholders
• Explicit attention to detail and accuracy
• Ability to manage and prioritize multiple projects and requests from competing stakeholders, and to align day-to-day responsibilities and strategies with wider corporate strategy
• Ability to build excellent working relationships to attain goals
• Ability to work under pressure
• Comfortable working independently and within a team environment assisting colleagues whenever possible
• Experience in travel industry specifically with tour operator, a strong asset
• Fully Bilingual - English and French

WHY WORK WITH US?

• Our team loves to travel, and we have one of the most generous employee travel programs in the industry. You’ll be eligible for travel privileges for yourself and other eligible persons once you’ve completed 6 months of service
• Hybrid work model
• We value your wellbeing and offer a wide variety of benefit plans, including health and dental, for you and your family
• We offer training and development tools to help unlock your full potential

Visit our Careers page for a full list of benefits.

OUR COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION

Air Canada Vacations is committed to ensuring a Diverse, Equitable, and Inclusive Workplace, fundamental to its core values. We celebrate the uniqueness of every individual, listen to every voice, and instill a sense of belonging in our people that allows each team member’s authentic self to truly shine.