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Public Relations Support for Expert Positioning (Podcasts, Talks, Media) HK Based

Upwork

I’m looking for an experienced PR / media outreach specialist to help position me as a credible voice and secure appearances across selected platforms.

Context

I’m a PhD researcher, and content creator, and I have some credibilities, but I moved recently to Hong Kong, and I am starting from scratch.

I’m not looking for generic promotion. The goal is thought-leadership visibility in the right contexts.

What I want to achieve

  • Appear as a guest on relevant listened podcasts (online globally, offline primarily in Hong Kong) - I don't want to appear on low ranked, I can do this on podmatch or similar websites, but I am looking for exposure.
  • Be interviewed or featured by magazines, media outlets, or platforms aligned with design, cities, culture, or technology
  • Be invited to talks, panels, seminars, or university-related events in Hong Kong

Your role

  • Identify relevant podcasts, publications, and platforms
  • Craft and execute outreach pitches (email / DM / media submissions)
  • Manage follow-ups and coordination
  • Advise on positioning angles depending on platform type

What this is NOT

Not influencer marketing

Not paid ads or sponsored placements

Not generic press release blasting

Not buying appearances

Ideal background

PR, media relations, or communications experience

Familiarity with podcasts, editorial pitching, or speaker booking

Bonus if you’ve worked with academics, experts, or niche thought leaders

Bonus if you understand Hong Kong or Asian media ecosystems

Deliverables

A clear outreach plan

List of targeted platforms

Outreach execution and booking support

Engagement

Open to a short-term pilot or monthly retainer depending on scope and fit.

When applying, please include

Relevant past work or case examples

Platforms you’ve successfully pitched before

How you would approach positioning someone like me

Your proposed pricing structure

Job Type

Job Type
Contract
Location
United States

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