Paid Media Manager (Meta + Google + Bing + Emerging Channels) — E-commerce | Multi-Brand

Overview

We own an e-commerce business selling highly giftable custom portrait/caricature products across multiple Shopify stores. We’re transitioning away from an agency model and need a hands-on, performance-obsessed contractor to own paid media execution across:

• Meta (FB/IG)
• Google Ads (Search/Shopping/PMAX/YouTube as relevant)
• Microsoft Ads (Bing)
• New growth channels: TikTok Ads + Snapchat Ads (test-and-learn)

What success looks like (first 30–60 days)

• Improve efficiency (CPA/CAC down, ROAS/MER up)
• Launch a structured testing roadmap (creative, audiences, offers, landing pages)
• Stand up TikTok/Snap tests with clear hypotheses + kill/scale rules

Responsibilities

• Strategy + Execution (you do the work):
• Own day-to-day management of Meta, Google, and Microsoft Ads across multiple brands
• Campaign builds, restructuring, keyword/search query hygiene, budget pacing
• Creative testing plan + feedback loop to our creative team (what to make next + why)
• Launch and manage TikTok/Snap tests (audiences, creatives, landing pages, measurement)

Measurement + Tracking

• Ensure clean conversion tracking (Pixel/CAPI, GA4, GTM where needed)
• Diagnose attribution issues and use blended metrics appropriately
• Weekly performance reporting with insights + next actions

Optimization

• Improve account structure, reduce wasted spend, scale winners
• Manage product feeds for Shopping/PMAX (basic troubleshooting + coordination)
• Use experiments, incrementality mindset, and disciplined spend controls

Requirements (please only apply if you can cover these):

• Proven experience managing Meta + Google Ads for Shopify e-commerce
• Comfortable with Microsoft Ads (Bing) and expanding to TikTok/Snap
• Strong understanding of: CAC/CPA, ROAS, MER, LTV assumptions, AOV, funnel conversion rates
• Tracking fluency: Meta Pixel + CAPI basics, GA4, UTM discipline (you don’t need to be a developer, but you must know what “right” looks like)
• Clear communicator who can be direct, fast, and data-driven

Nice to have

• Experience with custom products / print-on-demand / giftable seasonal spikes
• Experience managing multiple brands/ad accounts without chaos
• Strong creative testing frameworks (angles, hooks, iterations)

Engagement & Budget

• Contract: Ongoing (month-to-month)
• Hours: ~10–20 hrs/week to start (will increase during peak periods)

What you’ll get access to

• Existing ad accounts (Meta, Google, Microsoft), Shopify, GA4
• Historical campaign data + what did/didn’t work

To apply, include (required)

• A short overview of your e-commerce results (2–4 bullets)
• Which platforms you personally manage hands-on (Meta/Google/Bing/TikTok/Snap)
• 1–2 examples of accounts you improved (what you changed + outcome)
• Your approach to creative testing (how you structure tests + decision rules)
• Your availability + preferred contract structure (hourly vs retainer)

Bonus: Add a Loom walkthrough of how you’d audit a struggling Meta/Google account (3–7 minutes).