Fractional CFO (Canada-Based) - E-Commerce Portfolio Company

We’re a Canadian e-commerce portfolio company operating multiple brands across diverse product categories.

We’re looking for a Fractional CFO to build a strong financial foundation that enables clarity, scalability, and confident decision-making across the business.

What You’ll Help With

~ Designing and implementing a robust financial structure within QuickBooks Online (Canada)

~ Defining and tracking EBITDA and other key performance metrics via dashboards

~ Building and maintaining cash flow, P&L, and revenue forecasts

~ Structuring and managing Canadian sales tax (GST/HST/PST) compliance

~ Developing brand-level profitability insights and portfolio-level reporting

~ Providing financial strategy and guidance to support operational and growth decisions

This is not a bookkeeping role ~ we need a strategic finance leader who can architect the finance system and guide better business decisions.

What We’re Looking For

~ Proven experience as a Fractional CFO or Finance Lead

~ Strong background in e-commerce and multi-brand portfolio structures

~ Hands-on with QuickBooks Online (Canada)

~ Experienced in cash flow management, analytics, and performance reporting

~ Comfortable working with early-stage and scaling companies

~ Deep understanding of Canadian accounting and tax compliance

Engagement Details

~ Fractional role ~ 10–25 hours/month

~ Initial engagement of ~3–4 months, with potential for extension

~ Remote (Canada-based)

~ Start ASAP

To Apply

Please include

~ Canadian or US companies you’ve supported as a Fractional CFO or Finance Lead (MUST)

~ Relevant e-commerce and multi-brand portfolio experience (MUST)

~ Examples of financial dashboards, systems, or reporting tools you’ve implemented

~ Your availability and monthly rate