Digital Analytics Consultant (GA4, BigQuery & ContentSquare) – eCommerce Journey Analysis

I am looking to engage an experienced Digital Analytics Consultant to support ongoing e-commerce analysis work for a large UK retail brand. The role involves analysing customer journeys across web and app using GA4, BigQuery and Contentsquare, and translating complex behavioural data into clear, commercially-relevant insights for Product, UX and Merchandising stakeholders.

This is not a pure reporting role. The successful candidate must be comfortable telling a data-led story, forming hypotheses, and producing professionally crafted PowerPoint decks suitable for senior stakeholders.

Key Responsibilities

• Analyse end-to-end e-commerce journeys (PDP → Basket → Checkout) using GA4 (event-level) and BigQuery
• Write and optimise SQL queries to support funnel, cohort, pathing and behavioural analysis
• Use Contentsquare to interpret user behaviour (heatmaps, zone analysis, session replays, hesitation metrics)
• Identify UX, merchandising and conversion optimisation opportunities backed by data
• Synthesize insights into clear, concise PowerPoint decks with strong narrative flow
• Collaborate asynchronously with Product, UX and Merch teams via insight readouts
• Support ad-hoc deep dives, test analysis and performance investigations

Required Experience (Must-Have)

• Proven experience with GA4 (event schema, parameters, custom events)
• Strong BigQuery SQL skills (nested data, GA4 export structure, optimisation)
• Hands-on experience with Contentsquare (zone metrics, journey analysis)
• E-commerce analytics experience (retail strongly preferred)
• Experience producing client-ready PowerPoint decks
• Ability to translate analysis into actionable recommendations

Engagement Details

• Freelance / contract role via Upwork
• Ongoing support (part-time as long as each analysis is completed within 1-2 weeks)
• $500-$750 per analysis depending on complexity
• UK / Europe time zone preferred (or overlap with UK working hours)

How to Apply

Please include

• A brief summary of your GA4 + BigQuery experience
• Your experience using Contentsquare (examples encouraged)
• An example of an insight deck or analysis narrative you’ve delivered (sanitised is fine)
• Shortlisted candidates will be invited to a video call to walk through a sample analytics scenario.