Amazon Pickleball Opportunity Research - TAM, Sales, Keywords, Competition

I’m looking for an experienced Amazon market researcher to do deep research into the pickleball niche and deliver a clear, decision-ready report on product demand, competition, and profitability.

This is not a surface-level overview. I need product-level numbers, keyword data, and competitor market share estimates with sources and assumptions.

Scope / What You’ll Research

1) Demand + Product Opportunity

Identify high-demand product categories within pickleball (and/or confirm the product category I provide)

Show demand indicators and seasonality trends (if applicable)

2) Competitive Landscape + Market Share

For the chosen product category

Top sellers / top listings

Estimated market share of top sellers (brand + ASIN level)

Review counts, rating averages, price ranges

Key differentiation patterns (bundles, materials, positioning, claims)

3) Keyword Research + SEO/Ads Inputs

Top 15–20 primary keywords for the product category

For each keyword

Total searches (monthly volume)

Conversion rate (if tool-supported; otherwise best available proxy like CPR / keyword sales / competing products + explanation)

Keyword difficulty / competitiveness indicator (tool-based)

4) Market Sizing + Sales Estimates

For the product category (Amazon)

Total market size (monthly revenue estimate)

Total unit sales estimate

Sales distribution across top 10–20 listings

5) Profitability Snapshot

Estimated profit/month for a realistic new entrant scenario (base case + conservative case)

Provide average COGS estimate (and explain assumptions)

Include fee assumptions (FBA fees, referral fee, shipping, PPC if included)

Deliverables

Google Sheet (or Excel) with tabs for

Market overview (TAM, units, revenue, seasonality)

Competitor table (ASIN, brand, price, est. sales, est. revenue, reviews, rating)

Keyword table (keyword, volume, intent notes, competitiveness, conversion proxy/estimates)

Profit model (assumptions clearly stated)

Short written summary (1–2 pages) with

Key takeaways

“Go / no-go” recommendation

Top 3–5 opportunities and why

Tools (Preferred)

Helium 10, Jungle Scout, Data Dive, Keepa, Amazon Brand Analytics (if you have access), or equivalent.

If you use different tools, explain what you use and what metrics you can reliably provide.

Timeline + Budget

Deadline: 2 weeks from start

Budget: $500 fixed price

Suggested milestones

Milestone 1 ($150): product + competitor landscape draft

Milestone 2 ($200): keyword research + market sizing

Milestone 3 ($150): profit model + final report/sheet

What I Need From You (When You Apply)

Please include

A brief example of similar research you’ve done (screenshots or a sample sheet is fine)

What tools you’ll use

How you’ll estimate market share + conversion rate (and what “conversion rate” means in your methodology)

Confirm you can deliver within 2 weeks

Screening Questions

Which tools do you use for Amazon market + keyword research?

How do you estimate market share by brand/ASIN?

How do you estimate keyword conversion rate (or the closest proxy) on Amazon?

Share a sample of a past research sheet/report (redacted is OK).

Can you deliver this in 14 days for $500 fixed?